Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.

Google wrote "In fact, UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon)."

And yes, folks like Glenn Gabe and Brodie Clark are noticing it in the wild as of yesterday and today. For some reason, I don't see it yet, but I suspect I might soon.

Here is a screenshot from Glenn Gabe who posted on X, "Yep, it's live. Wow. Big news for ecommerce, for Google, and AI search. You can see a buy button in the first screenshot and then the checkout process right in AI Mode."

Here are his screenshots:

Brodie Clark posted on X, "I've now experienced it for Wayfair's free listing results, where a prominent 'Buy' button appears on the item, allowing you to purchase it directly from search results."

Here are some of his screenshots:

Google added, "UCP's potential extends far beyond retail. It's helping to lay the foundation for a future where all commercial experiences can be seamless and agentic."

Here are Google's screenshots showing a step-by-step view of the UCP-powered shopping journey, illustrating how users can discover and purchase an item from Wayfair directly within AI Mode.

Forum discussion at X.

Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry on the Google blog.

New AI Mode Ad

Vidhya wrote, "Now, we're testing a new ad format to showcase retailers that offer those products, clearly marked as sponsored. This new format helps shoppers easily find convenient buying options, and offers retailers the opportunity to show up in these key moments of consideration. We are testing similar formats in categories beyond retail, like travel, to help people find relevant products and services."

Here is a screenshot of this:

And a GIF:

ð¨ð' ð-¡ð-ð-ª: Soon, we're rolling out a new shopping ad format in AI Mode.

This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery.

AI Mode provides a more helpful shopping experience when users can easily'... pic.twitter.com/54hijIE4tG

— Google Ads (@GoogleAds) February 11, 2026

Veo 3 in Google Asset Studio

The other new mention in this letter is that Veo 3 support is in Google Ads Asset Studio. "This is helping advertisers produce studio-quality work in minutes, effectively making AI a real-time creative partner for businesses. Adoption is accelerating, proving that generative media is now a scalable reality: In 2025, we saw a 3x increase in Gemini-generated assets created by advertisers, and in Q4 alone, Gemini was used to generate nearly 70 million creative assets in AI Max and Performance Max," she wrote.

Here is a GIF of that in action:

Plus, the UCP commerce agentic stuff is now rolling out. Google wrote, "In fact, UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon)."

And it's live in Gemini too. Just saw it there as well. Again, big news for ecommerce (and for Google). pic.twitter.com/GbHfATHeI4

'" Glenn Gabe (@glenngabe) February 11, 2026

You can read the full letter that talks about YouTube ads, reinventing ads in AI Mode and other AI experiences, the agentic commerce features where Google also added in Etsy and Wayfair, and more.

Read more in my 3rd annual letter on what to expect from Google in digital advertising & commerce. https://t.co/AdI95NREIG

'" Vidhya Srinivasan (@VidsSrinivasan) February 11, 2026

Forum discussion at X.

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.

Matteo Braghetta posted about this on LinkedIn (hat tip Adrian Dekker) and he wrote, "Google is rolling out controlled A/B testing for creatives directly inside Performance Max. You can now test two asset sets in a single asset group, with a defined traffic split and experiment structure."

Here is his screenshot showing this in the Google Ads interface:

He also posted how it all works:

• Select a Performance Max campaign and one asset group
• Define:
• - Assets A = control (existing live assets)
• - Assets B = treatment (new or alternative creatives)
• Common assets = shared assets that keep serving in both variants
• - Set the traffic split between A and B (e.g., 50/50)
• - Launch the experiment and let it run for the recommended duration (typically 4'"6 weeks)
• - Monitor experiment results and apply the winning asset set to the asset group

Forum discussion at LinkedIn.

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications," the company said.

"As a result, there is also an increased delay on reviews for these applications," Google added.

I am not sure why there is a spike in applications to the Google Ads developer token requests, but there is.

Google added that it "are aware of this issue, and have added additional reviewers to process the applications and clear the backlog." Google has even "fast-tracked some applications, so some of you should already start seeing your applications getting approved," it added.

Google posted more advice on if you should upgrade or not upgrade your access in this blog post.

But if you are waiting for a response from Google, you should know, you are not alone and Google is working through the backlog.

Forum discussion at X.

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment.

This was spotted by Emil Emanuel AnkjÃ...r Nordahl who posted on LinkedIn the following screenshot (hat tip Adrian Dekker):

Google said advertisers "can run an experiment across your campaigns using various campaign types, and identify the most effective strategies for your business goals."

Emil explained, "Ever wanted to test another structure or segmentation in shopping? Demand Gen vs. a target-frequency video campaign? Search vs. Pmax? Guess there are many, many options." "It has its limits as it appears the campaign needs to be created beforehand," he added. The workaround, he said, "Get around that by duplicating your campaign for now and change whatever you want in that. Might be some pitfalls. But experiments are also about learning!"

I don't think this is live for all yet.

Forum discussion at LinkedIn.

Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it "simpler to understand your goals and to track all your points activity."

Anthony Higman posted about it last week, he wrote on LinkedIn "The Google Partner Portal JUST Got A New Look And Feel!" Anthony uses the portal to cash in on his Google rewards, which he shares photos of on social.

Here is his screenshot of the redesigned portal:

This redesign shows your "business goals" such as ad dollar spent, product adoption goals, recommendation trackers, and your points, plus messages and more. The tabs at the top left include "my accounts," "points activity," and "FAQ."

As you can see in the screenshot, the portal says:

Welcome to the new Google Partners Rewards experience!

We've made it simpler to understand your goals and to track all your points activity.

As many of you know, often the points and goals Google offers you in the partner portal do not always align with the best outcome for your advertising clients.

Forum discussion at LinkedIn.

Google has launched what it calls Multi-party approval for Google Ads. "Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by requiring a second account administrator to verify high-risk changes," Google wrote.

To me, this seems like an additional method to protect your account from hijacks. As you know, there has been a spike of Google Ads accounts hijacking and it is super concerning.

Multi-party approval would technically require you to hijack two administrator accounts in order to get approval from two different accounts to take it over.

This was spotted by Hana Kobzová who wrote on PPC News Feed, "The feature requires a second administrator to approve high-risk actions like adding or removing users or changing user roles."

Google's help document says, "Sensitive actions like adding users or changing user roles will prompt other administrators of your account to approve these changes." "High-risk actions like adding a new user, removing an existing user, or changing user roles will require approval from a second administrator to complete," it added.

When you make a high-risk change to an account, a request is sent to another administrator for approval. All eligible administrators of your Google Ads account will receive an in-product notification to review these changes. Emails aren't currently sent for Multi-party approval. Administrators have 20 days to approve or reject a request before it expires. Requests are automatically blocked if they aren't acted upon within 20 days. If the action is still necessary, restart the process to generate a new approval request.

Here is a screenshot of this help document:

Forum discussion at X.

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

Mike Ryan wrote on LinkedIn, that he analyzed "over 550 million ecommerce clicks from Q4 2025 using the metric "general invalid clicks," which is relatively new to Google Ads."

He found Google Display Network has the highest percentage levels of invalid clicks. Here is the summary of his findings:

• Google Display Network has the highest percentage levels of invalid clicks, with nearly 1 in 5 being IVT. Having said that, the overwhelming majority appear not to be fraudulent. I assume most of these are accidental clicks.
• Over 10% of Search Partner Network clicks are invalid, but unlike GDN, a clear majority of these clicks are "sophisticated," i.e. likely ill-intended. As ever, I am not a fan of SPN.
• While Google Search is less attacked, it's still stunning to see the half-half split between benign and malicious bots, considering how many benign bots are navigating Google every day.
• Google's other owned & operated inventory (YT, Discover, Maps, Gmail) all reportedly have SIVT rates so low as to be rounding errors. While these are most often accessed via apps and logged-in experiences, these rates still seem too good to be true. Any thoughts here?
• Cross-network, by the way, is PMax. It's a blend of everything else, but from a click-weighted standpoint, it is mostly Google Search (incl. Shopping) and some YouTube.

Here is his chart plotting this data:

Nice work Mike!

Forum discussion at LinkedIn.

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now.

I am not sure if this is global, but I am seeing this myself across two Google Ads accounts I have access to.

This is what I see:

It says, "I'm an AI agent for Google Ads. After you describe your issue, I'll offer some advice. If you still need help, I can look into what options you have for your account."

I followed up by saying, I want to fill out a support form and it replied, "I understand you'd like to fill out a support form. Before I can look into what options you may have, it's important for you to provide more details on your issue. Have you already tried to reactivate the account?"

I tried it on an active account and it also pushed the AI agent instead of the form.

This was spotted by Marcin Wsól who posted about this on LinkedIn and I found it via PPC News Feed.

Earlier, Arpan Banerjee posted on LinkedIn that Google is using your past support details to fill out these forms for you, to save time. He wrote it "auto-picks info from your previous support cases."

So I am not sure what is going on but I doubt it surprises anyone that Google is pushing support requests to AI agents and not humans.

Forum discussion at LinkedIn.

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to about 22% of tracked keywords.

This was data posted by Joy Hawkins on X she got from Places Scout. Joy wrote, "Just had Places Scout re-run the data to see how this looks in January so far (we're tracking across 1200 mobile ranking reports). The increase isn't slowing down yet."

Here is the chart - it is wild to see:

What are local pack ads? Here is an example Joy posted, the sponsored listing at the top of the local pack in Google Search:

Are you noticing more ads in the local pack? I mean, this seems like an extreme change.

Forum discussion at X.

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This "third-party endorsement content" may include content from third-party websites under the ad description, including the site's name, logo, and a short endorsement from that site.

Sarah Blocksidge spotted this test and posted the following screenshot on Mastodon:

I reached out to Google about this and a spokesperson told me:

This is a small experiment we are currently running that explores placing third-party endorsement content on Search ads.

As you can see from the screenshot, this third-party endorsement says, "Best for Frequent Travelers" and it is signed by PCMag and also has the PC Magazine favicon.

Google did not say anything more about this ad experiment.

Forum discussion at Mastodon.

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.

This was spotted by Bia Camargo who wrote on LinkedIn, "a tiny PMax view change with big impact." "You can easily preview your Pmax asset group ads straight from the table by clicking on the images," she added.

Here is a screenshot of this:

Hana Kobzová added on PPC News Feed, "Google has introduced a new quick preview feature in Performance Max, making it easier for advertisers to review creatives without navigating away from the asset group table. You can now click directly on images within the asset group to see how your ads will appear across different placements."

Forum discussion at LinkedIn.

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

Anthony Higman spotted this change and posted about it on LinkedIn, he said, "The Google Ads Advertiser Verification Page Is Moving To Admin!"

Here is his screenshot of this move:

He said, "You can now find verification tasks under Admin > Policy > Account. Switch to the new location to manage verification."

And Hana Kobzová from Aditya Shrivastava posted on PPC News Feed that "Google Ads has renamed the Advertiser Verification page to Account, turning it into a centralized hub for all policy-related actions. This includes verification, business information, certifications, and compliance status."

Here is that screenshot:

Some have already noticed it migrated, while others are in the process of migrating.

Forum discussion at LinkedIn.

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls - plus much more.

Google wrote, "Today, we're announcing the v23 release of the Google Ads API. This marks the first release of 2026 and the beginning of our move to a faster release cadence."

Before this release was version 22 on October 15, 2025, then version 21 on August 6, 2025 , then 20 on June 5, 2025, 19.1 in April 2025, then 19 in February 2025, then version 18 in October 2024. Before that was 17.1 in August 2024 and then before that was version 17.0 in June 2024 and then before that was version 16.1 and then Version 16 in February 2024. Before that was version 15 back in October 2023. Then before that was version 14.1 which was released in August. Version 13.1 preceded this new version, which was released in April 2023. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Here are the release notes:

Ads:

• Added AD_SHARING_NOT_ALLOWED to AdGroupAdErrorEnum. This error is returned when attempting to share an ad among multiple ad groups, which is no longer allowed.
• Added new format types to AdFormatType: TEXT, VERTICAL_ADS_BOOKING_LINK, VERTICAL_ADS_PROMOTION.
• Removed support for CallAd and CallAdInfo in v23. See https://support.google.com/google-ads/answer/6341403 to learn more.

Assets:

• Added additional metrics to the asset_group report: metrics.engagements, metrics.engagement_rate, metrics.average_cpe
• Added additional metrics to the asset_group_asset report: metrics.average_cpe, metrics.average_cpm, metrics.trueview_average_cpv, metrics.video_trueview_view_rate, metrics.video_trueview_views, metrics.interaction_event_types
• Added read-only field orientation to image and video assets in Asset.
• Added support to retrieve CampaignAsset with field_type HEADLINE and DESCRIPTION.
• Added HEADLINE_AS_SITELINK_POSITION_ONE, HEADLINE_AS_SITELINK_POSITION_TWO, DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_ONE, and DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_TWO to ServedAssetFieldType for assets served as sitelinks.
• Updated Business Message Assets

Billing:

• InvoiceService.ListInvoices can now return more granular details in Invoice including campaign-level cost breakdown, itemized regulatory costs, and adjustment information, by setting include_granular_level_invoice_details in ListInvoicesRequest.
• Added RegulatoryFeeTypeEnum and UnitOfMeasureEnum.

Campaigns:

• Added CampaignError.DURATION_TOO_LONG_FOR_TOTAL_BUDGET and CampaignError.END_DATE_TIME_REQUIRED_FOR_TOTAL_BUDGET error codes.
• Added Campaign.start_date_time and Campaign.end_date_time to replace Campaign.start_date and Campaign.end_date, allowing to specify time components for certain campaign types.

Conversions:

• Added YOUTUBE_FOLLOW_ON_VIEWS to ConversionActionCategory to support tracking users who watch an ad and later watch a video from the same channel.

Demand Gen:

• Added DemandGenVideoResponsiveAdInfo.companion_banner field.
• Removed lead_form_only field from DemandGenMultiAssetAdInfo.

Incentives:

• Added support for Choose Your Own (CYO) incentives, allowing partners to programmatically fetch and apply Google Ads incentives for their customers:
• The FetchIncentive method allows fetching available incentives for a user, based on country, language, and optionally the user's email. This can return personalized "Choose Your Own" (CYO) incentive options.
• The ApplyIncentive method allows applying a user-selected incentive to a specific Google Ads customer account.
• Added the read-only resource AppliedIncentive, queryable through GoogleAdsService.Search and GoogleAdsService.SearchStream. It provides details on redeemed incentives, including their status, fulfillment progress, reward amounts, and relevant dates.
• Added new error codes in IncentiveErrorEnum to handle issues related to incentive fetching or application.
• Added INVALID_EMAIL_ADDRESS to AuthenticationErrorEnum.
• To facilitate more granular programmatic handling of failures, we will add additional error codes to IncentivesService in future releases. We recommend that you monitor upcoming announcements and release notes for these new error codes to make sure your applications can manage these new failure modes.

Planning:

• Added LIFE_EVENT_USER_INTEREST to AudienceInsightsDimension. This new dimension allows users to build audiences using Life Events for the following methods:
• The ReachPlanService.GenerateConversionRates response now includes surfaces, allowing for different conversion rate suggestions based on surface controls (for example, Gmail, Shorts). This is only supported for Demand Gen campaigns.
• Added LanguageDistribution to YouTubeChannelInsights, providing language distribution in YouTube channel content.
• Added BenchmarksService to compare YouTube advertisement data against industry benchmarks.
• Added AudienceInsightsService.GenerateAudienceDefinition to translate a free text description of a target audience into matching audience attributes using generative AI.
• Added YouTubeChannelInsights.relevance_score, which evaluates how relevant a creator is for a topic weighted by views.
• Added TrendInsightMetrics.trend_change_percent, which represents the percentage change in a trend's value over the comparison period.

Recommendations:

• Added is_new_customer field to GenerateRecommendationsRequest. When set to true for recommendations of type CAMPAIGN_BUDGET, it generates recommendations using a model for new customers. This is only recommended for customers with no campaigns.

Reports:

• Metrics and segmentation: AdGroupAdAssetView and AdGroupAdAssetCombinationView now support impression, performance, and conversion metrics for RESPONSIVE_DISPLAY_AD.
• Metrics and segmentation: Added ad_sub_network_type segment for more granular performance breakdown within an ad network. Initially, this is available for DemandGen campaigns on YouTube (In-stream, In-feed, Shorts). This segment must be selected along with ad_network_type.
• Metrics and segmentation: Enabled ad network type breakdown for Performance Max campaigns.
• Metrics and segmentation: UserLocationView and GeographicView now support metrics segmented by conversion date:
• New segments for vertical ads
• New views: Added PerStoreView to query store location details. Added MatchedLocationInterestView for AI Max campaigns, providing performance metrics broken down by geographic locations in which users showed interest.
• Performance Max: Enabled ad network type breakdown for Performance Max campaigns.
• Removals: Removed aggregate asset performance label metrics. The performance label enum is no longer returned for Search and Display.

Shopping:

• ShoppingPerformanceView now supports the following metrics segmented by conversion date: conversions_by_conversion_date, all_conversions_by_conversion_date, conversions_value_by_conversion_date, all_conversions_value_by_conversion_date, value_per_conversions_by_conversion_date, value_per_all_conversions_by_conversion_date.
• ShoppingPerformanceView now supports the following competitive metrics: search_budget_lost_impression_share, search_rank_lost_impression_share, search_budget_lost_absolute_top_impression_share, search_rank_lost_absolute_top_impression_share.
• Added product_image_uri to ShoppingProduct.

Vertical ads:

• Added the vertical_ads_format_setting to AdGroup for Search campaigns using travel feeds, allowing control over which ad formats can serve.
• Added the vertical_ads_item_group_rule_list criterion type to AdGroupCriterion. Added vertical_ads_item_group_rule to SharedCriterion. These criteria permit targeting item groups in Search Campaigns with travel feeds.
• You can now connect a vertical ads data feed to a search campaign that is running AI Max so that it shows property promotion and booking link travel ads alongside your text ads. At the ad group level, you can control which formats to show with the vertical_ads_format_setting and define a set of item group rules to target a subset of your entities from the Vertical Ads Data Feed. Additionally, reporting can now be segmented both by AdFormatType and dimensions from the vertical ads data feed.

Video:

• Added the AdVideoAssetInfo.ad_video_asset_feature_control field.
• Added the CampaignCriterionError.INVALID_VIDEO_LINEUP_ID error code.
• Added audibility metrics for audio ads on YouTube, reporting whether an ad was audible and on how many impressions audibility could be measured.

Forum discussion at LinkedIn.

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Callie Kessler, a Digital Marketing Strategist at Cypress North, noticed it in about 80% of the accounts they manage. She wrote on LinkedIn:

DATA EXCLUSIONS!

With this feature, you are able to exclude any of your Website Visitor Lists OR Customer Match Lists!

This seemingly will exclude all remarketing lists (it's not just an audience signal)!

To find this:
- Campaign Settings
- Your Data Exclusions (should be under demographic exclusions!)
- Enable & Choose Your List

Performance Max just got a whole lot better

Here are some screenshots:

The folks at Marketing O'Clock chat about this about 12 minutes in:

So make sure to dig into your Google Ads account to see if you have this feature.

Forum discussion at LinkedIn.

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.

"By centralizing Experiments and Lift Studies in a single dashboard, the Experiment Center streamlines how you optimize tactics and measure the impact of your campaigns," Google added.

This document was spotted by Hana Kobzová who posted about it on PPC News Feed, she wrote, "Google has launched a new help page introducing the Experiment Center, a centralized dashboard that brings together Experiments and Lift Studies in Google Ads."

Google break down the two types of experiments: Experiments and Lift studies in this table:

For more details, check out the help document.

We covered a lot of new Google Ads experiments recently:

• Google Ads Performance Max A/B Testing Assets
• Google Ads Brand Linking Experiment
• Google Ads Experiments With Settings New Customer Value
• New Google Ads Broad Match Experiments Testing

Forum discussion at X.

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices.

It shows you account, campaign, usage, and payment details to help you track spend and reconcile costs. If an account underwent a "Change who pays" update, billing data may be unavailable for months before the change, Google noted.

This new billing report was spotted by Arpan Banerjee who posted about it on LinkedIn - he said it makes things simpler. Here is his screenshot:

As you can see, it is labeled "new."

Here are the highlights of this new billing report, according to Arpan:

• Line-by-line invoice breakdown for better clarity
• Easy date selection (custom, last month, last 3 months)
• Clear view by account ID and account type
• Helps match spend with invoices faster
• Less back-and-forth between finance and marketing teams

Forum discussion at LinkedIn.

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.

Google wrote, All accounts seeking to advertise in any gambling and games category must now demonstrate good policy health as set out below."

What is good policy health?

Google wrote:

• Manager Accounts (MCCs) which have significant volume of gambling certificates revoked from accounts under its management
• or if significant volumes of accounts under your management are found to have violated the gambling policy while relying on a gambling certificate,
• will lose the ability to apply for any new online gambling certificates and will have existing certifications revoked.

What is "significant," is not clear.

Also, Google is emphasing this existing domain requirement:

• Certification is not available for sites hosted on free platforms, those using a sub-domain whose root domain is a third party platform host, those with no association with gambling or those with a second-level domain not owned and operated by the advertiser.

Forum discussion at X.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment.

Google said advertisers "can run an experiment across your campaigns using various campaign types, and identify the most effective strategies for your business goals."

Dario Zannoni posted about this on LinkedIn and wrote, "Google is expanding its lineup of ad experiments, and this new type looks very very promising. Campaign Mix Experiments makes it possible to test different campaign setups, even combining multiple campaigns of different types."

Campaign Mix Experiments allows you to select existing campaigns and assign them to different experiment arms (up to 5 total). This approach offers flexibility in testing various scenarios, including:

• Account structure testing: Evaluate which campaign combinations are ideal for your business objectives.
• Campaign consolidation: Test the impact of consolidating multiple campaigns into a single campaign.
• Cross-campaign budget optimization: Assess different ways to optimally allocate your budget across campaign types to identify the most efficient strategy.
• Feature adoption: Compare the performance of different features or settings across campaigns.
  • Note: For testing specific individual features, like Broad Match, Google recommends using the dedicated feature experiment, for example, Broad Match Experiments, instead of Campaign Mix Experiments.

You can review the reporting metrics on the 'Experiment summary' page. From there, you can view how your arms are performing across metrics like Cost / Conv., Avg. CPM, and Conv. rate, along with details about how the arms are performing compared to each other.

"While the minimum duration can vary depending on the experiment type and settings, aim to run your experiment for at least 6 to 8 weeks to collect enough data for reliable results," Google wrote.

Forum discussion at LinkedIn.

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing.

Justin Jonkman posted on LinkedIn that when you go to Products in Google Ads and then you click on the product title, Google will break down every campaign where that product is active. It will also show you how that product is performing on those campaigns.

Here are some screenshots of this:

Justin wrote, "Instead of guessing which campaign 'works', you can now:

• see where a product truly drives conversions
• compare performance between Standard Shopping & Performance Max
• spot where spend is being wasted on the same product
• decide where to scale based on real product-level data

Brian Lasonde added, "Product-level campaign comparison should've existed years ago. Finally a way to kill the guessing game on where SKUs actually convert." Several advertisers find this product view super useful.

Forum discussion at LinkedIn.