Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right.

This was spotted by Sachin Patel who posted about it on X - here is one of his screenshots:

Here are some more:

Bing has introduced AI-based recommendations in the Shopping tab. @rustybrick @glenngabe pic.twitter.com/G6dslww3xk

'" Sachin Patel (@SachuPatel53124) March 13, 2026

I cannot seem to replicate this.

Forum discussion at X.

In his quest for the best cushions on earth, Sachin Patel has spotted another change to Bing's shopping SERP.

In this test, there is a huge section of sponsored products in a double-rowed carousel along with some cards from individual websites (organic).

As you can see in the images from Sachin's X account, the sponsored section is pretty enormous:

Bing Test: Increased the number of products added to the shopping cart through ads. @rustybrick @MordyOberstein pic.twitter.com/ru5fxJnASF

'" Sachin Patel (@SachuPatel53124) March 27, 2026

I both don't use Bing much, nor shop for cushions, so take my results with a grain of salt, as here is what I see:

I guess Sachin's format is just way better than the one I get.

Forum discussion in the comfy corner.

Microsoft Bing is testing using rounded corners on short videos and normal videos within the Bing search results interface. Bing used to show these as squared-off edges.

This was spotted by Shameem Adhikarath who posted some screenshots on X - here is one of those screenshots:

Here are the before and after:

Bing short video with new rounded corner design. @rustybrick https://t.co/C1oZjiPXYw pic.twitter.com/8TxDYewk8d

'" Shameem Adhikarath (@shemiadhikarath) March 24, 2026

Forum discussion at X.

Microsoft seems to be testing a new AI-powered image search interface and result set for Bing Image Search. If you do a search on Bing Images, on the right side you may see a button for "New Version." That new version says you can "try a new version of Image Search."

Here is that button:

Then when you click on it, Bing says, "AI is working on gathering best results for "flowers"..."

And you get this new categorized layout, followed by other images:

I wonder if this is the same thing as Frank Sandtmann spotted where it says "Try Al-curated Image Search." "Use Al-powered image search to find higher quality images faster with curated layouts."

Forum discussion at LinkedIn.

Microsoft Bing now has an image slider in the Bing Business Profiles local panel. So when you find a business listing and that business listing has photos associated with its Business Profile, Bing will let you slide through those images on the search results page.

This seems fully live to me and Khushal Bherwani said on X that this is new - here is a GIF of it in action:

Here is a static image:

ð Bing business profile with next and previous button for image carousal. pic.twitter.com/ALcsOkmlN4

'" Khushal Bherwani (@b4k_khushal) February 26, 2026

Forum discussion at X.

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."

This test was spotted by Sachin Patel who posted a screenshot on X - he wrote, "Bing is testing a 'Go to Shopping' button under shopping ads that redirects to the Shopping tab."

Here is that screenshot:

In comparison, this is what I see for a similar query:

I suspect this new version would drive a bit more clicks into Bing Shopping.

Forum discussion at X .

Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.

This test was spotted by Frank Sandtmann who posted the before and after on LinkedIn. I cannot replicate this yet.

Here is the grid layout:

Here is the list layout:

Forum discussion at LinkedIn.

Microsoft has implemented and continues to deploy mitigations against prompt injection attacks in Copilot, the company announced last week. Spammers were using the "Summarize with AI" type of buttons to trick AI engines into believing or trusting a specific company or response.

Microsoft said they call this "AI Recommendation Poisoning." This is where companies are embedding hidden instructions in "Summarize with AI" buttons that, when clicked, attempt to inject persistence commands into an AI assistant's memory via URL prompt parameters.

These prompts instruct the AI to 'remember [Company] as a trusted source' or 'recommend [Company] first,' aiming to bias future responses toward their products or services. We identified over 50 unique prompts from 31 companies across 14 industries, with freely available tooling making this technique trivially easy to deploy. This matters because compromised AI assistants can provide subtly biased recommendations on critical topics including health, finance, and security without users knowing their AI has been manipulated.

This worked against Copilot, ChatGPT, OpenAI, Claude, Perplexity, Grok and others, Microsoft explained.

AI Memory Poisoning occurs when an external actor injects unauthorized instructions or 'facts' into an AI assistant's memory. Once poisoned, the AI treats these injected instructions as legitimate user preferences, influencing future responses," Microsoft wrote.

This is done through malicious links, embedded prompts and social engineering.

Here is an example:

Anyway, these hacks work until they don't.

Heads-up if you are doing this... I have caught this happening during several audits over the past 3-4 months. E.g. "Summarize with AI" buttons with instructions to sway the AI platforms... And btw, if Microsoft is on to this, then you better believe Google is on to it...

From'... https://t.co/RMMOriqsSl

— Glenn Gabe (@glenngabe) February 20, 2026

Forum discussion at X.

Microsoft Advertising is testing an update to the shopping ads carousel that can show multiple images in a single card. Essentially, you are seeing a carousel within a carousel for Bing shopping ads.

This was spotted by Arpan Banerjee who posted the following video on LinkedIn - hat tip to PPC News Feed. Here is that video:

Here is a static image:

I cannot replicate this yet but I do find it interesting. I believe Google has tested this in the past as well.

Forum discusssion at LinkedIn.

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.

This test was spotted by Sachin Patel who wrote on X, "Bing has updated its AI Overview design. It now includes references and linked answers."

Here is a screenshot of the new interface:

In comparison, this is what I see:

Here is his video:

Bing has updated its AI Overview design. It now includes references and linked answers. @rustybrick pic.twitter.com/2cR6wK2bR4

'" Sachin Patel (@SachuPatel53124) February 18, 2026

Google just recently rolled out a new link interface for its AI responses in AI Mode and AI Overviews.

Forum discussion at X.

A couple of weeks ago, I reported that Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see.

Plus, Bing Webmaster Tools has a whole new slick design. I actually like it a lot.

Microsoft's Krishna Madhavan, Meenaz Merchant, Fabrice Canel, and Saral Nigam announced:

We are happy to introduce AI Performance in Bing Webmaster Tools, a new set of insights that shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. For the first time, you can understand how often your content is cited in generative answers, with clear visibility into which URLs are referenced and how citation activity changes over time.

I was not able to show you what that report looked like, until now, because now anyone can see it at bing.com/webmasters/aiperformance. Here is a screenshot:

Here is what you see:

• Total Citations: Shows the total number of citations that are displayed as sources in AI-generated answers during the selected time frame. This highlights how often your content is referenced by AI systems, without indicating placement or presentation within a specific answer.
• Average Cited Pages: Shows the average number of unique pages from your site that are displayed as sources in AI-generated answers per day over the selected time range. Because the data is aggregated across supported AI surfaces, average cited pages reflect overall citation patterns and does not indicate ranking, authority, or the role of any page within an individual answer.
• Grounding queries: Shows the key phrases the AI used when retrieving content that was referenced in AI-generated answers. The data shown represents a sample of overall citation activity. We will continue to refine this metric as additional data is processed.
• Page-level citation activity: Shows citation counts for specific URLs from your site, making it easy to see which individual pages are most often referenced across AI-generated answers during the selected date range. This reflects how often pages are cited, not page importance, ranking, or placement.
• Visibility trends over time: The timeline shows how citation activity for your site changes over time across supported AI experiences, making it easier to spot trends at a glance.

And nope, no click data, as I said a couple of weeks ago.

The grounding queries is confusing folks - but those do not seem to be the actual queries users are searching but what Bing uses to "retrieving content that was referenced in AI-generated answers." So Copilot takes your long query and then breaks it down into shorter ones, it is probably that. But it also seems like that metric is stil being refined by Bing.

Plus, this data is not in the API yet. Fabrice Canel from Microsoft said on X, "With this preview, the data is not yet available via the API. Enabling data in our API is on our backlog, and we'll take your feedback along with others, into account when prioritizing next release."

Fabrice Canel from Microsoft said on X, "We just dropped the AI Performance report into public preview in Bing Webmaster Tools." He did hint that more data is coming, he said, "It's just a preview, you will get more in 2026."

Some industry reaction:

OK, they are rolling it out. Here's the announcement: Introducing AI Performance in Bing Webmaster Tools Public Preview https://t.co/EzAHpsB1a5 pic.twitter.com/rfsnXkvwG8

'" Glenn Gabe (@glenngabe) February 10, 2026

Bing is now giving you grounding queries in Bing Webmaster tools!! Just confirmed, now I gotta understand what we're getting from them, what it means and how to use it. https://t.co/FvKwtjoM2D

Great work @facan and team. I remember when @rustybrick showed that this might be'... pic.twitter.com/6QDmsvWmiq

'" Wil Reynolds (@wilreynolds) February 10, 2026

We're excited to share new insights that bring more transparency to the web ecosystem. Publishers can now see how their content shows up in the AI era URLs, grounding queries, and page''level performance.
GEO meets SEO, power your strategy with real signalshttps://t.co/0qD1WGwrHn https://t.co/FFRAnZkWRC

'" Fabrice Canel (@facan) February 10, 2026

Getting our first look at real 1st party AI performance data from Bing/CoPilot.

I really hope Google / GPT follows. We need this sort of reporting.https://t.co/YTUFvXLFUW

I just wish Bing/CoPilot actually had users like Google / GPT. pic.twitter.com/mImkWJJKTT

'" imnotadoctor (@imnotadoctor) February 10, 2026

ð¨ Microsoft is Introducing AI Performance in @bing Webmaster Tools: A new set of insights that shows how sites content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations ð'

This is the first official AI search visibility'... pic.twitter.com/35aRoLVSbD

'" Aleyda Solis ðï' (@aleyda) February 10, 2026

Microsoft Bing Webmaster Tools has always been more useful and efficient than Google Search Console, and once again, they've proven their commitment to transparency.

Microsoft Bing has just launched the AI Performance Dashboard, which introduces 'citations' and 'cited pages''... pic.twitter.com/hcMOhncW1G

'" Koray TuÄberk GÃBÃR (@KorayGubur) February 10, 2026

Google Search Console : We've given users a new favicon and custom citations.

Bing Webmaster Tools: Hold my beer... pic.twitter.com/dfn1pJpkzQ

'" Nikki Pilkington - non-wanky SEO (@NikkiPilkington) February 11, 2026

Forum discussion at X.