What Is Google Analytics (GA4)

What Is Google Analytics (GA4)?

• What Is GA4 Used For?
• Analyze User Behavior Across Different Devices and Platforms
• Inform SEO Strategy
• Improve Marketing Campaign Performance
• Create Accurate Customer Personas
• Analyze Ecommerce Performance
• Improve User Experience

GA4 Setup Guide: How to Get Started With GA4

• How to Set Up Google Analytics 4: Step-by-Step Guide
• Step 1: Create an Account
• Step 2: Add Account Name and Edit Settings
• Step 3: Set Up Your Property
• Step 4: Set Up a Data Stream
• How to Add a Web Data Stream
• Step 5: Add the GA4 Tracking Code to Your Website

How to Add GA4 to a Pre-generated GA4 Property

• Access Setup Assistant

How to Know If GA4 Is Working

• Troubleshooting Tips

Connecting GA4 With Other Google Products

• Universal Analytics (UA) vs. GA4
• Data Models
• Metrics and Measurement
• Device Tracking Capabilities
• Privacy and User Data Control
• Customer Journey Analysis
• Conversion Tracking
• Data Setup and Integration
• Reporting and Customization

The GA4 Interface (+ Key Metrics)

• The Main Navigation
• Home
• Reports
• Real-time
• Life Cycle
• Acquisition
• Overview
• User Acquisition
• Traffic Acquisition

Engagement

• Events
• Conversions
• Pages & Screens
• Landing Page
• Monetization

The Search Console

• Explore
• Advertising

GA4 for SEO: Three Practical Tips

1. Keyword Performance Insights
2. Customizable Reporting
3. Search Function Insights

What Is Google Analytics (GA4)?

Google Analytics 4 (GA4) is a web analytics tool that helps you understand how people use your website or app. It can track every click, scroll, purchase, and other actions across various platforms and devices.

Unlike its predecessor, Universal Analytics, which was primarily session-based, GA4 introduces an event-based model.

What does this change mean for you?

You get more precise data collection capabilities and improved user privacy measures. Event-based tracking focuses on what visitors do. Not who they are. It’s less about tracking individual visitors and more about understanding user actions. Another key aspect of GA4 is its use of AI and machine learning, which makes predictions when data is limited. All good news for your data collection efforts.

What Is GA4 Used For?

You can use GA4 to get insights into user behaviors, navigational patterns, and the customer journey.

With its data, you can optimize your content, fine-tune your marketing strategies, and build more effective marketing funnels.

Whether you’re a business owner, data analyst, SEO professional, or digital marketing strategist, GA4 can help you better understand – and better serve – your visitors.

Here are some specific ways you can use GA4.

Analyze User Behavior Across Different Devices and Platforms

It’s a fact.

The customer journey is messy.

Customers weave across devices and platforms. Jumping from your website. To social. To search. And back again.

GA4 helps you get a complete understanding of this chaos.

With its cross-device and cross-platform tracking capabilities, you get an integrated view of the entire journey.

You’ll understand how your audience engages with each channel and moves between them on their way to a conversion.

With these insights, you can optimize your marketing across the whole ecosystem of touchpoints. Instead of individual channels in isolation.

Inform SEO Strategy

GA4 links up with Google Search Console, helping you with two things:

1. Discovering which keywords are bringing people to your site
2. Seeing what visitors do once they arrive

Looking at your data, you can answer questions such as:

• Are visitors sticking around? Or bouncing off?
• Are they clicking on affiliate links or downloading an ebook?

This information can then inform your SEO strategy.

For example, if a piece of content gets a lot of traffic and engagement, you could create more content around that keyword.

You can also track visitor journeys to understand the path from initial visit to conversion. You can then use that knowledge to optimize internal linking structures. All good news for your SEO strategy efforts.

Improve Marketing Campaign Performance

Want to know if your marketing campaigns are a success or a dud?

GA4 can answer that.

Are you trying to figure out which influencers are bringing in engaged traffic during your campaigns?

GA4 can help you track that, too.

Want to see the real impact of your ads on conversions?

Done.

With GA4’s ability to track behavior across different channels – plus the insights of its AI assistant – you get a clear picture of the entire customer journey.

This means you’re better equipped to fine-tune and optimize every step of that journey—right down to the finest details.

Create Accurate Customer Personas

GA4 helps you gauge the intent of website visitors based on behavior data.

This means you can segment your audience with precision. And create customer personas that mirror their reality.

The result?

Targeted content and marketing campaigns that make your audience feel like you’re talking directly to them.

Analyze Ecommerce Performance

GA4 provides granular ecommerce analytics – from product views to refund rates.

These insights help ecommerce teams optimize inventory, merchandising, and site experience based on how customers shop.

For example, you may discover the blue color variation of a shirt sells 3x more than other colors.

You can use this insight to decide which items to increase stock for. And which ones may need a rethink in your inventory.

Improve User Experience

GA4 revolves around a core principle: tracking customer behavior.

Are your visitors clicking? Reading? Scrolling? Watching Videos? Buying? Bouncing off as soon as they arrive?

With this fly-on-the-wall perspective, you’ll have data to guide how you can improve user experiences on your website or app.

GA4 Setup Guide: How to Get Started With GA4

Time to set up GA4.

If you’ve had a Universal Analytics account, there’s a good chance you already have a pre-generated GA4 property.

Note: When UA was phased out, Google automatically added GA4 properties to existing accounts. Most users will find an initial, incomplete GA4 setup ready for them unless they have opted out.

Haven’t used UA before? You’ll start by creating a new GA4 account.

Either way, there’s setup work to be done.

To get started, make sure you have access to:

• The Google Marketing Platform website
• Your website’s backend

Got those? Great! Let’s proceed.

How to Set Up Google Analytics 4: Step-by-Step Guide

Never used Google Analytics before? Here’s what you need to do.

Step 1: Create an Account

Go to the Google Marketing Platform and click “Sign in to Google Marketing Platform.”

Click the “Set up” button under Analytics.

Then, click the “Start measuring” in the window that follows.

This takes you to the “Create an account” page.

Step 2: Add Account Name and Edit Settings

Type in your name in the “Account Name” box. This is typically your business or website name.

Then, tick the data you want to share with Google.

Click “Next.”

Step 3: Set Up Your Property

In the “Property name” box, type out the name of your URL. And set the “Reporting time zone” and “Currency” to match your business preferences.

When you hit “Next,” you’ll be prompted to answer a few business-related questions.

You’ll then need to state your Google Analytics objectives. Choose one.

Lastly, accept the Google Analytics 4 terms of service.

Step 4: Set Up a Data Stream

In GA4, both web and app data are incorporated through a feature known as a data stream.

Add a separate data stream for each platform you’re using.

Here’s how.

How to Add a Web Data Stream

To add your website, click the “Web” button.

Then, add your URL. And give your site a “Stream name.”

We recommend leaving “Enhanced measurement” turned on.

Click “Create stream.”

This will allow GA4 to automatically track actions like video plays, link clicks, downloads, and more.

After clicking “Create Stream,” you’ll see your Web stream details.

Click “View tag instructions” to get the installation instructions for adding the GA4 code to your website or CMS such as WordPress or Shopify.

Step 5: Add the GA4 Tracking Code to Your Website

Next, you’ll need to link your website to GA4 by installing the tracking code to your website.

This enables GA4 to collect data from your site.

You have three options to add this code to your website:

1. Install manually
2. Install with a CMS or a website builder
3. Use Google Tag Manager

For this GA4 tutorial, we’ll focus on the manual installation.

After clicking “View tag instructions” in the previous step, you’ll see detailed instructions for the installation process.

These instructions are designed to help you smoothly integrate the GA4 code, whether using a standard web platform or a CMS like WordPress or Shopify.

Here’s how to proceed:

Click “Install manually” to access the JavaScript code.

Then, copy the code.

This code must be added to the <head> element of every page on your site.

The method varies based on the CMS or website platform you’re using.

For example:

• In WordPress, you can add the code using a plugin like “Insert Headers and Footers” or by editing the theme’s header template.
• In Shopify, you can add the code directly into the Google Analytics section within the Shopify admin dashboard.

How to Add GA4 to a Pre-generated GA4 Property

First, check if there is a pre-generated property in your account.

Click “All accounts” at the top left corner of the GA4 interface.

This will open a list showing all the properties linked to your account.

Browse through the list to find a GA4 property for the specific website or app you’re interested in setting up with GA4.

If you find one, click on it to access that property’s details.

This will open a list showing all the properties linked to your account.

Browse through the list to find a GA4 property for the specific website or app you’re interested in setting up with GA4.

If you find one, click on it to access that property’s details.

Click on the “Go to Setup Assistant” to access the GA4 setup assistant, which will guide you through the rest of the setup process.

Click on the “Go to Setup Assistant” to access the GA4 setup assistant, which will guide you through the rest of the setup process.

Click on “Go to your GA4 property” to continue the setup.

The Setup Assistant will guide you through an 8-step process, with a progress bar to track your progress.

Notice that there are three priority steps to start tracking:

1. Collect website and app data
2. Turn on Google signals
3. Set up conversions

Follow each step, selecting options that fit your use of Google Analytics.

How to Know If GA4 Is Working

Here’s how to confirm that Google Analytics 4 (GA4) is working correctly.

Navigate to “Reports” > “Real-time.”

Next, open your website in a separate browser window.

Then, return to the GA4 real-time report in Google Analytics.

If GA4 is correctly set up, you should see details such as your location and the page you’re currently viewing reflected in the report.

Troubleshooting Tips
If data isn’t showing up as expected:

1. Use the Google Tag Assistant to check if the tracking code is correctly installed on your website.
2. Use GA4’s DebugView feature to flag any errors with event tracking.
3. If you’re using Google Tag Manager, verify that your GA4 configuration tag is properly set up.

Note: Data typically appears in GA4 reports outside of the Real-time section within 24 – 48 hours.

Connecting GA4 With Other Google Products

Linking GA4 to Google products, such as Google Ads and Google Search Console, can be very useful for your marketing campaigns. It sharpens your strategy by revealing exactly how users find and interact with your site.

Ready to link up? We’ll guide you through it.

For this example, you’ll connect to Google Search Console.

Note that connecting to other Google products follows the same straightforward manner.

Go to the Admin menu at the bottom left and click “Product links.”

Here, you’ll find a list of tools that can be connected to GA4.

Click “Search Console links.

Then, click “Link” in the window that follows.

Click “Choose accounts”.

A new window will appear, showing Google Search Console accounts linked to your email.

Check the box next to the Property Name you want to add and click “Confirm.”

You’ll be taken to the “Link setup” window. Click “Next”.

Click “Select” to pick the appropriate web stream.

In the “Choose a data stream” window, pick the appropriate data stream.

This will take you back to the link setup window.

Here, click “Next” to proceed.

Review the details to ensure the property and web streams are matched correctly.

To finalize the integration process, confirm your settings by clicking “Submit.”

Universal Analytics (UA) vs. GA4

The transition from Universal Analytics to GA4 has been quite a shock to the system for many.

And with good reason.

This shift isn’t as simple as clicking a button.

And the differences between the two can feel quite stark.

So first, breathe.

Now, let’s make this transition easier for you.

Let’s bridge the gap between the familiar features of UA and the new features of GA4—so you don’t feel so lost when you’re navigating the GA4 interface.

Let’s go.

Data Models

UA and GA4’s different data models mean they collect and analyze data differently.

UA tracked user sessions and pageviews.

GA4 tracks user interactions—like clicks, purchases, and form submissions.

So what does this mean?

UA could tell you that a user visited a product page.

GA4 can also tell you that. And more.

It can give you the specifics:

• Which images users clicked.
• Whether they added items to their shopping carts.
• And how far down the page they scrolled.

This level of detail in reporting was not possible with UA.

Metrics and Measurement

In Universal Analytics, the core functionality relied on metrics such as “sessions,” “pageviews,” “bounce rate,” and “conversion rate.”

Google Analytics 4 retains these traditional metrics.

However, it places a greater emphasis on event-based metrics.

This is why the GA4 user interface looks different by default.

You’ll see less prominence given to metrics like “bounce rate.”

And more focus on metrics such as “Engagement Time,” “Scroll Depth,” and “Engagement Rate.”

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Device Tracking Capabilities

The device tracking in UA had its limitations – especially when integrating user journeys across multiple devices.

GA4, on the other hand, natively supports cross-device and cross-platform tracking.

Here’s why that matters.

In UA, when a person started their customer journey on a laptop and completed the purchase on a smartphone, the person may be recorded as two separate users.

In GA4, that same person is assigned an anonymized unique User ID.

This ID links all their interactions across different devices.

This means the journey that begins on a laptop and concludes with a purchase on a smartphone is recognized as a continuous experience by a single user.

Privacy and User Data Control

UA relied on cookie-based tracking.

GA4 is designed for a cookie-less future. While it uses cookies at the moment, this is soon going to be deprecated.

Customer Journey Analysis

UA had sessions and pageviews rather than continuous user journeys.

To analyze a user’s journey through your site, you’d often find yourself stitching together separate sessions.

Now, with GA4, you can capture user journeys more comprehensively.

And have an uninterrupted view of user interactions across your website.

Conversion Tracking

In UA, you had to set up specific goals and funnels, which could be a detailed and sometimes complex process.

GA4 simplifies this by automatically capturing standard events.

This change means less manual setup and more intuitive tracking.

The benefits?

With GA4’s sophisticated ecommerce tracking, you can have a clearer understanding of user transactions, revenue, and product performance.

Data Setup and Integration

Unlike UA, which required creating separate properties for different platforms, such as web (desktop) and mobile devices, GA4 simplifies the process.

You simply set up separate data streams for each platform with a few button clicks.

After that, GA4 handles the heavy lifting by pulling all that different data together for you.

Reporting and Customization

One of the main features of GA4 is its highly customizable reports.

Yes, there are predefined reports when you first use it.

But the real power lies in your ability to tailor them to display only the data you need.

Through the “Exploration” features, you can combine, segment, and analyze data to craft custom reports.

This wasn’t available in UA.

Customization was possible—to some extent—through custom dimensions and custom metrics.

But it was relatively limited.

Sidenote: We’re not saying GA4 is perfect. Honestly, we’re still warming up to it. But it’s here to stay. As we mentioned at the start of this article, getting to grips with GA4 is a learning curve. Focusing on the positive aspects, though, will likely ease the transition.

Below is a table of the differences between UA and GA4 for easy reference.

Feature	Universal Analytics (UA)	Google Analytics 4 (GA4)
Data Model	Session-based data model with a focus on user sessions and pageviews	Event-based model treating every interaction as an event
Metrics and Measurement	Central metrics: Pageviews, Sessions, Bounce Rate	New metrics like Engagement Time, Scroll Depth, Engagement Rate
Device Tracking Capabilities	Limited, especially across multiple devices	Native support for cross-device and cross-platform tracking
Privacy and User Data Control	Cookie-based	Enhanced user data and privacy controls
Conversion Tracking	Specific actions designated as conversion goals	Any event can be a conversion
Data Setup and Integration	Separate property setups required for different platforms (web, mobile)	Unified property setup for multiple data streams (web, iOS, Android)
Reporting and Customization	Standard, predefined reports with some level of customization	Highly customizable for tailored reports

The GA4 Interface (+ Key Metrics)

Time to play around with GA4. And get familiar with its interface.

Here’s where everything is:

1. At the top left corner is the main menu
2. On the left sidebar, you’ll find the primary navigation menu,
3. The central area displays the reports or analyses you select from the left sidebar.
4. At the top middle is the search bar
5. On the bottom left, you have your admin button
6. In the top right corner, you’ll find your account information

Now, let’s look at the main navigation, where you’ll be spending a lot of your time.

The Main Navigation

The main navigation holds the different types of reports in GA4. It includes:

• Home
• Reports
• Explore
• Advertising
• Admin

“Home” is your default landing page when you log in to GA4. It’s an at-a-glance view of key reports. It’s customizable, so you can change different widgets based on your preferences.

“Reports” provide data about your website’s traffic and measure activity of your users, including their actions, engagement levels, traffic sources, and conversion metrics.

“Explore” is where you create custom reports and data visualizations.

“Advertising” shows you the attribution reports. Here, you can see data on how different channels lead to conversions.

“Admin” is where you can access account settings.

Home
The first on the sidebar menu is “Home.”

Here’s what the default dashboard looks like.

On the main card, you can see “Users,” “Conversions,” “Event count,” and “Sessions.”

By default, these metrics are set to show the last seven days. But you can change this window at the bottom left-hand side.

On the card to the right, you’ll see the number of users in the last 30 minutes.

Like in Universal Analytics, each bar on the chart represents each minute in the last half hour.

If you hover your mouse over one of the bars, you can see exactly how many visitors you had 12 minutes ago, for example:

Reports
The Reports section is the beating heart of GA4’s analysis capabilities.

It’s where you find data about your website and/or app traffic.

You’ll find Reports under the home button.

Click “Reports.” And you’ll see the “Reports snapshot.”

This snapshot looks a lot like the home report above.

This is a condensed overview of your data. It’s designed to give you quick access to metrics and trends without having to create or explore more of your custom reports.

If you scroll down, you will also find an overview of other reports, such as your top events, top conversions, top-selling products, and more.

Real-time
Under “Reports,” you’ll also find “Real-time” reports.

Clicking this will open a window showing the activities of visitors currently browsing your site.

At a glance, you can see the types of devices your active users are using – phone, tablet, or desktop.

Using the large world map, you can also review where your users are currently browsing from.

If you scroll down the page, you’ll see:

• The “Users by First user source” section, which shows where users were before they arrived on your site
• The “Users by audience” section, which categorizes users into segments or groups – based on criteria you’ve set
• The “Views by Page title and screen name” section, which shows which pages or screens are being viewed

Life Cycle

Below “Real-time” Reports, you’ll find “Life cycle,” which has four reports on the entire lifecycle of individual user:

• Acquisition
• Engagement
• Monetization
• Retention

Overview

Click “Acquisition” > “Overview”

Here, you’ll see a general overview of your acquisition metrics.

You’ll see the same details as the ones in the “Home” reports and the “Reports snapshot.”

When you scroll down, you’ll find more data on the different channels about where your traffic is coming from.

User Acquisition
“User acquisition” provides you with more data about your users.

This helps you understand which channels send the most traffic.

Organic? Social? Direct traffic?

You can find it all here.

Traffic Acquisition
Traffic acquisition looks at how users arrive at your site for each user session.

It captures the sources of sessions beyond the first visit so you can see if the same sources are consistently driving repeat visits.

Engagement
The engagement section has five sub-reports:

• Overview
• Events
• Conversions
• Pages & Screens
• Landing page

These reports are designed to show you all the activities on your website or mobile apps.

And helps you understand how users interact with your platforms by connecting various data points of their journey.

It shows:

• What pages or screens do visitors view
• Custom events you have tracked as they interact with features
• Conversions as a result of these interactions

Like other sections, it has an overview section that provides a top-level summary of user engagement.

Events
“Events” shows you data on all the events you’re tracking.

Here, you’ll see user interactions that GA4 tracks as events by default, as well as the events you have defined yourself.

Scroll down to see a list with more data on the events you’re tracking.

Clicking any of these events will give you deeper insights about that specific interaction.

Conversions
The “Conversions” section displays the total number of conversions within your selected date range.

These are based on the events that you’ve designated as conversions, which could range from form submissions and purchases to other key user actions.

Pages & Screens
For insights into how users interact with individual pages on your website or screens in your app, head over to “Pages and Screens.”

The data helps you understand which content people engage with and how it contributes to the overall journey on your site or app.

Landing Page
The “Landing page” section reports on the first pages visitors land on when they arrive at your website.

It shows the pages where visitors first enter your site.

This can help you understand which pages are most effective in attracting visitors.

And also helps you assess the marketing performance of your campaigns and SEO efforts.

Monetization
Ecommerce websites will find themselves frequently using the monetization section.

Here, you’ll find a comprehensive view of the revenue generated by your website or app. As well as insights into shopping behavior.

Under Monetization, you’ll find details on:

• Ecommerce purchases
• Purchase journey
• Checkout journey
• In-app purchases
• Publisher ads
• Promotions

The Search Console
You can easily connect Google Search Console to your analytics account.

To analyze search queries in GA4, you must first establish a connection with your Google Search Console account.

We cover the steps here if you haven’t set this up yet.

Explore
The “Explore” section is where you create custom reports.

You have the option to start a custom report from scratch. But the template gallery also includes ready-made reports such as:

• Free-form for customizable, ad-hoc analysis
• Funnel exploration for visualizing journeys
• Path exploration to track and display the routes users take on your site
• Segment overlap to compare different segments

Advertising
Link Google Ads to your GA4 and get a clear picture of the performance of your ads.

This section provides insights into the impact of all your ads (including search ads).

It shows you which campaigns drive traffic and conversions to your site, helping you pinpoint what’s working and what’s not.

GA4 for SEO: Three Practical Tips
Let’s explore key GA4 reports that can help you analyze your SEO performance.

1. Keyword Performance Insights
To review keyword performance on GA4, you’ll need to connect Google Search Console (GSC) to it.

Click “Reports” > “Search Console” > “Queries”

IIf you work in digital marketing or content writing, you already know how important SEO is. It helps your content reach the right audience and perform better online. But with so many tools available, it can get confusing to choose the right ones.

That’s why I’ve put together this SEO tools cheatsheet – a quick list of tools that can help you with everything from keyword research to link building, content writing, and analytics. You don’t need to use them all, but it’s good to know what each one can do.

Let’s break them down by category

Link Building & Analysis

Link building helps improve your website’s authority and visibility. These tools make it easier to find link opportunities, analyze backlinks, and manage outreach.

• Lemlist – Helps you send personalized outreach emails.
• Respona – Great for blogger outreach and PR campaigns.
• Majestic – Shows detailed backlink data with Trust Flow metrics.
• MOZ Link Explorer – Lets you explore backlinks and find link gaps.
• Hunter.io – Helps find verified email addresses for outreach.
• Ninja Outreach – Useful for finding influencers and managing outreach.
• Mailshake – Makes email campaigns simple and automated.
• GMass – Gmail-based tool for sending bulk personalized emails.
• Pitchbox – Helps with link prospecting and managing outreach.
• SEMrush Backlink Analytics – Gives a complete view of backlinks and referring domains.
• Ahrefs – One of the most popular tools for backlink and competitor analysis.
• BuzzStream – Keeps your outreach and relationships organized.

Content Creation & Optimization

Good content is the foundation of SEO. These tools help you write, optimize, and improve your content quality.

• Clearscope – Suggests keywords and helps optimize your articles.
• Jasper.ai – AI tool that helps you write SEO-friendly content quickly.
• Grammarly – Checks grammar and improves readability.
• Rytr – AI content generator for blogs, captions, and short posts.
• BuzzSumo – Shows trending topics and popular content ideas.
• Frase – Helps research topics and optimize your content for SEO.
• Surfer SEO – Gives on-page optimization tips based on competitors.
• Google Trends – Tells you what people are currently searching for.
• AlsoAsked – Finds related questions to include in your content.
• Feedly – Keeps you updated with the latest news and trends.
• WriteSonic – AI writing tool for blogs, ads, and landing pages.
• Copy.ai – Helps write catchy marketing content.
• MarketMuse – Suggests topics and keywords for better optimization.

Analytics & Reporting

To know if your SEO is working, you need to track results. These tools help you analyze data and create reports.

• Google Data Studio / Looker Studio – Turns your data into clear reports.
• Google Analytics – Tracks website traffic and user behavior.
• DashThis – Makes it easy to create automated SEO reports.
• Databox – Combines data from different tools into one dashboard.
• Clicky – Simple tool for real-time website analytics.

Keyword Research

Keyword research helps you understand what people are searching for. These tools show keyword volume, competition, and trends.

• SimilarWeb – Gives traffic and keyword insights for competitors.
• Ahrefs – Finds keywords and shows their search difficulty.
• SEMrush – Great for finding keyword ideas and analyzing competitors.
• AnswerThePublic – Visualizes what people ask online.
• MOZ Keyword Explorer – Helps find the best keywords for your content.
• SE Ranking – Tracks rankings and gives keyword suggestions.
• AccuRanker – Accurate rank tracking tool.
• Google Keyword Planner – Free tool for keyword ideas.
• KWFinder – Finds low-competition keywords easily.
• Advanced Web Ranking – Helps track keyword positions across locations.
• Keyword Tool.io – Generates keyword ideas from Google, YouTube, and more.
• Ubersuggest – Offers keyword ideas, traffic stats, and SEO audits.

On-Page Optimization

These tools help you improve your website pages so they perform better on search engines.

• All in One SEO Pack – WordPress plugin for managing on-page SEO.
• SEOPress – Helps with metadata, schema, and sitemaps.
• Yoast SEO – One of the most popular SEO plugins for WordPress.
• RankMath – Advanced SEO plugin with keyword optimization features.
• Keyword Insights – Helps group and plan content based on keyword intent.

Technical SEO

Technical SEO ensures your site loads fast, is easy to crawl, and works properly behind the scenes.

• Screaming Frog – Scans your site for technical issues.
• DeepCrawl – Useful for large-scale site audits.
• GTmetrix – Checks your website’s speed and performance.
• Sitebulb – Gives visual reports of your site’s SEO health.

Local SEO

If you want to rank locally, these tools can help manage your business listings and reviews.

• Grade.us – Helps gather and manage customer reviews.
• BrightLocal – Ideal for local SEO audits and reporting.
• GatherUp – Makes it easy to collect feedback and reviews.
• MOZ Local – Keeps your local business listings consistent.
• Yext – Manages business information across directories.
• Google PageSpeed Insights – Checks your site speed, which affects local ranking too.

Final Thoughts

SEO might look complicated, but with the right tools, it becomes much easier. You don’t need to use all of them – just pick the ones that fit your goals.

If you’re just starting out, begin with free tools like Google Analytics, Google Keyword Planner, and Yoast SEO. As you grow, you can explore advanced options like Ahrefs, Surfer SEO, or BrightLocal to get deeper insights.

Use this cheatsheet as your quick reference whenever you plan, create, or analyze your SEO strategy. It’ll save time, improve your results, and help you stay on top of your game!

How to Optimize your SEO in JUST 8 HOURS

01
Some agencies love to take weeks to define a strategy. But what if I told you that you just need ONE DAY to do that? There’s a condition, though.

02
Building an SEO strategy in a day is about being organized and focusing on the most impactful tasks. Plus, it’s all about taking action. So… let’s start NOW

03
MORNING Keyword Research & Competitor Analysis.

04
Keyword Research & Competitor Analysis: Start by identifying the keywords your target audience is searching for. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to find high-traffic, low-competition keywords. Then, analyze your top competitors to understand their keyword strategy and find gaps you can exploit.

05
ACTION : Make a list of 20–30 relevant keywords to target.

06
MID-MORNING Technical SEO Audit

07
Technical SEO Audit Use tools like Screaming Frog or Google Search Console to perform a quick audit of your website. Look for issues like broken links, slow loading times, or missing meta tags (title & description). Fix these issues to make sure that search engines can easily crawl and index your site.

08
ACTION Fix 3–5 technical SEO issues identified in the audit.

09
LUNCHTIME SEO Content Strategy

10
SEO Content Strategy Plan out your content based on the keywords you identified. Decide on the types of content you will create (blogs, videos, infographics) and map out a content calendar. Make sure your content is aligned with the needs and interests of your audience.

11
ACTION Outline 3-4 content pieces around your main keywords.

12
AFTERNOON On-Page Optimisation

13
On-Page Optimization Focus on optimizing the key elements of your web pages. Don’t spread yourself too thin. This includes title tags, meta descriptions, headers (H1, H2, etc.), images, and internal linking. Make sure each page is optimized for the specific keyword you’re targeting + use secondary keywords.

14
ACTION Optimize the top 5 most important pages on your site.

15
LATE AFTERNOON Backlink Strategy

16
Define a Backlink Strategy Identify easy backlink opportunities, such as reclaiming unlinked brand mentions or submitting your site to relevant directories. Reach out to existing partners or use press releases or HARO (Help a Reporter Out) to gain high-quality backlinks.

17
ACTION Reach out to 5 sites for backlink opportunities.

18
EARLY EVENING Local SEO and Social Media.

19
Local SEO and Social Media If you have a local business, optimize your Google My Business listing and get listed in local directories. Use social media to share your content and build a community. SEO-wise, engaging with your audience on social platforms can drive traffic and backlinks.

20
ACTION Optimize your Google My Business profile and schedule 3 social media posts.

21
EVENING Review and Set KPIs

22
Review and Set KPIs Wrap up your day by reviewing the work you’ve done. Set clear KPIs to measure the success of your strategy.

23
ACTION Set 3-5 KPIs to track over the next month.

My advice?
Just do your best! Define the best strategy for your website, but don’t try to tick all boxes.

TThe manufacturing world is transforming. Driven by reshoring, advanced automation, and a strong push toward sustainability, the jobs available and the skills required to fill them are evolving. Yet, while factory floors have embraced robotics and data systems, many hiring strategies are stuck in the past.

The industry is caught in a difficult hiring squeeze – persistent labor shortages amplified by a wave of retirements, a constant need for specialized technical talent, and frustratingly high turnover rates. For many companies, manual application screening, endless phone tag, and scheduling conflicts are not sustainable. If the future of manufacturing is smart and data-driven, the future of manufacturing recruitment must be too.

This is where on-demand video interviews come into play. They are a flexible, scalable tool that helps manufacturers drastically speed up their initial hiring stages, allowing them to build the strong, future-ready talent pipelines they desperately need.

What’s Slowing Down Your Recruitment Cycle?

Several interconnected challenges are jamming up the hiring process across the sector:

New Skill Requirements: With automation, robotics, AI, and IoT becoming standard, even hands-on roles now demand digital fluency. Reshoring and domestic production growth add urgency, especially for high-tech manufacturing jobs.

Persistent Labor Shortages: Many skilled workers are retiring, and there aren’t enough trained replacements. This leaves plants scrambling for talent and losing critical institutional knowledge.

High Turnover: Frequent employee exits, especially within the first 90 days, create instability and raise hiring costs.

Competition for Talent: Millennials and Gen Z care about sustainability, purpose, and flexible work options. Manufacturers now compete with tech, logistics, and clean energy industries for the same skilled professionals.

Seasonal Peaks & Specialized Roles: Some sectors experience rapid demand surges, while advanced manufacturing requires ongoing upskilling in robotics, mechatronics, and data analytics.

Accelerating the Talent Pipeline with On-Demand Interviews

Speed is critical in manufacturing. Open roles can slow production, increase overtime, and strain operations. On-demand video interviews allow candidates to record their answers to pre-set questions at their convenience, eliminating the tedious scheduling back-and-forth. Recruiters can then review dozens of candidates in the time it would take to schedule and complete just a handful of phone screens.

The benefits are immediate and impactful:

Efficiency at Scale: Whether you need to hire five maintenance technicians or five hundred production associates, on-demand video allows you to screen vast numbers of applicants far faster than manual methods.

Reduced Time-to-Hire: By fast-tracking the initial assessment, you dramatically shorten the time from application to offer, getting new hires onto the floor and up-to-speed quicker.

Consistency and Fairness: Because every candidate answers the same questions, the process becomes standardized. This objective evaluation reduces unconscious bias and helps you ensure you’re assessing all applicants on a level playing field.

Wider Talent Pool: Manufacturing plants are often remote. Removing the requirement for early-stage travel and offering a mobile-friendly, flexible process helps you reach candidates in broader regions and those who may already be working shifts.

Ultimately, integrating this modern, video-based approach creates a more robust, efficient, and equitable recruitment strategy. By leveraging the same kind of smart technology on the HR side as they do on the production side, manufacturers can better compete for the talent essential for thriving in the new industrial era.

1. Domain Age: The age of a domain indicates its credibility and trustworthiness.
2. Domain History: Past activities associated with a domain can influence its ranking.
3. Keyword in Domain Name: Having keywords in the domain name can improve relevance.
4. Keyword as First Word in Domain: Keywords placed at the beginning of a domain can enhance visibility.
5. Exact Match Domain: Domains that exactly match search queries may receive a ranking boost.
6. Public vs. Private WhoIs: Transparency in domain registration information can impact trust.
7. Country TLD Extension: Country-specific domain extensions can affect local search rankings.
8. Keyword in Subdomain Name: Keywords in subdomains can contribute to relevance.
9. Domain Registration Length: Longer domain registration periods may indicate stability and commitment.
10. Keyword Density: The frequency of keywords in content can influence ranking.
11. Latent Semantic Indexing Keywords in Content (LSI): Using related terms can improve content context and relevance.
12. Keyword Prominence: Keywords placed prominently in content may carry more weight.
13. Quality Content: High-quality, informative content is essential for user engagement and ranking.
14. Content-Length: Longer content may provide more value and depth to users.
15. Duplicate Content: Identical content across multiple pages or websites can harm rankings.
16. Canonicalization: Properly canonicalizing URLs can prevent duplicate content issues.
17. Page Loading Speed: Faster loading times enhance user experience and may improve rankings.
18. Mobile-Friendly Design: Websites optimized for mobile devices receive a ranking boost in mobile search results.
19. Schema Markup: Implementing structured data markup can enhance search result listings.
20. HTTPS Encryption: Secure websites with HTTPS encryption are favored by Google.
21. Content Updates: Fresh content signals relevance and may positively impact rankings.
22. Server Location: Server location can influence the geographical targeting of search results.
23. SSL Certificate: Websites with SSL certificates provide a secure browsing experience.
24. AMP (Accelerated Mobile Pages): AMP pages load quickly on mobile devices and may receive a ranking boost.
25. Page URL: Descriptive and keyword-rich URLs can improve click-through rates.
26. URL Length: Shorter, concise URLs are preferred for readability and usability.
27. URL Path: The structure of the URL path can provide context to search engines.
28. Human Editors: Websites reviewed by human editors may be considered more authoritative.
29. Page Category: Categorizing content can help search engines understand its relevance.
30. Hidden Content: Content hidden from users but visible to search engines can lead to penalties.
31. Keyword Stuffing: Excessive use of keywords can result in a ranking penalty.
32. Keyword in H1 Tag: Keywords in H1 tags can indicate the main topic of the page.
33. Keyword in H2, H3 Tags: Keywords in subheadings can provide additional context.
34. Keyword in Title Tag: Keywords in title tags help search engines understand the topic of the page.
35. Title Tag Starts with Keyword: Keywords at the beginning of title tags may carry more weight.
36. Keyword in Description Tag: Keywords in meta descriptions can influence click-through rates.
37. Keyword in Alt Tag (Image): Descriptive alt tags help search engines understand image content.
38. Keyword in Bold/Strong Tags: Keywords emphasized with bold or strong tags may have a higher relevance.
39. Outbound Link Quality: Linking to authoritative websites can enhance credibility.
40. Outbound Link Theme: Outbound links should be relevant to the content topic.
41. Internal Link Anchor Text: Anchor text of internal links provides context to linked pages.
42. Internal Link Quality: High-quality internal links can improve site navigation and indexing.
43. Broken Links: Broken links can harm user experience and indexing.
44. Domain Trust/TrustRank: Trustworthy domains are favored by search engines.
45. Domain Authority: Higher domain authority indicates greater trust and credibility.
46. Site Architecture: Well-organized site structure improves usability and crawlability.
47. Site Updates: Regular updates signal freshness and relevance to search engines.
48. URL Length: Shorter URLs are easier to share and remember.
49. URL Path: The structure of URL paths should be logical and hierarchical.
50. URL History: Historical data about a URL may influence rankings.
51. Breadcrumb Navigation: Breadcrumb navigation aids user navigation and site structure understanding.
52. User-Friendly Layout: Clear and intuitive layout enhances user experience.
53. Mobile Optimization: Optimized for mobile devices to cater to mobile users.
54. Dwell Time: The time users spend on a page can indicate content relevance and quality.
55. Click-Through Rate (CTR): Higher CTRs may signal content relevance and quality to search engines.
56. Repeat Traffic: Returning visitors can indicate content value and relevance.
57. Blocked Sites: Sites that are blocked or inaccessible may be penalized.
58. User Data: User behavior and preferences can influence personalized search results.
59. Geographic Location: Location-based searches are influenced by the user’s location.
60. Page Rank (Google Toolbar): Toolbar PageRank provides a rough indication of page importance.
61. Safe Search: Compliance with safe search guidelines prevents adult content from appearing in search results.
62. Domain Diversity: Diverse link profiles indicate credibility and authority.
63. User Search History: Previous search history influences personalized search results.
64. Social Signals: Social media activity can influence search engine rankings.
65. Brand Signals: Brand mentions and associations impact brand authority and visibility.
66. Page Age: Older pages may have accumulated more authority over time.
67. User Engagement: Interaction metrics like comments, shares, and likes indicate content quality and relevance.
68. Google News Listing: Inclusion in Google News can improve visibility for news-related queries.
69. Google News Usage: Usage of Google News articles can impact visibility and rankings.
70. Query Deserves Freshness: Fresh content is favored for certain queries, especially news and trending topics.
71. Query Deserves Diversity: Search results should provide diverse perspectives and sources.
72. Query Deserves Authority: Authoritative sources are preferred for certain queries.
73. Query Deserves Recency: Recent content is favored for certain queries, especially time-sensitive ones.
74. User Browsing History: Browsing history influences personalized search results and recommendations.
75. Social Network Relevance: Relevance and activity on social networks influence social search results.
76. Social Graph Presence: Presence and connections within social networks contribute to social authority.
77. Profile Authority: Authority and credibility of social media profiles influence visibility.
78. Profile Completeness: Complete social media profiles provide more information and credibility.
79. Profile Consistency: Consistent information across social media profiles enhances credibility.
80. Recency of Content: Fresh content is favored in social media feeds and search results.
81. Recency of Engagement: Recent engagement indicates current relevance and interest.
82. User Participation: Active participation and engagement on social networks contribute to authority.
83. Historical Click Data: Historical click-through rates influence future rankings and recommendations.
84. User Behavior: User behavior signals preferences and interests to search engines.
85. Session Duration: Longer session durations indicate user engagement and satisfaction.
86. Bookmarking: Bookmarked pages indicate value and relevance to users.
87. Email Engagement: Email interaction metrics can influence personalized search results.
88. Direct Traffic: Direct visits to a website indicate brand awareness and loyalty.
89. Brand Searches: Branded searches indicate brand awareness and authority.
90. User Mentions: Mentions of a brand or website across the web contribute to authority.
91. Domain Mentions: Mentions of a domain across the web contribute to authority.
92. Co-Citations: Co-mentions of related entities indicate relevance and authority.
93. Co-Occurrence: Co-occurrence of related terms and entities indicates topical relevance.
94. Brand Links: Links from authoritative sources with brand mentions enhance brand authority.
95. Content Quality: High-quality, valuable content is favored by users and search engines.
96. Historical Page Updates: Frequency and recency of page updates indicate freshness and relevance.
97. Freshness of Content: Fresh content is favored for certain queries and topics.
98. Historical Content Updates: Frequency and recency of content updates indicate relevance.
99. User Data Signals: User data and behavior influence personalized search results.
100. User Reviews: Reviews provide feedback and credibility signals to users and search engines.
101. Positive Reviews: Positive reviews enhance credibility and authority.
102. Negative Reviews: Negative reviews may impact trust and authority.
103. Review Velocity: The rate at which reviews are generated may influence visibility.
104. Review Quantity: The number of reviews contributes to credibility and authority.
105. Review Diversity: Reviews from diverse sources provide balanced perspectives.
106. Review Sentiment: The sentiment of reviews can impact brand perception and authority.
107. Review Authority: Reviews from authoritative sources carry more weight.
108. Product Page Authority: The authority of product pages influences visibility in product searches.
109. Product Page Relevance: Relevance of product pages to search queries impacts visibility.
110. Content Accuracy: Accurate and reliable content enhances credibility and trust.
111. Content Depth: Comprehensive, in-depth content provides more value to users.
112. Content Quality Signals: Various signals indicate the quality and value of content.
113. Content Length: Longer content may provide more value and depth to users.
114. Content Research: Thorough research enhances the credibility and depth of content.
115. Content Originality: Unique and original content stands out and attracts engagement.
116. Content Presentation: Clear and engaging presentation enhances readability and user experience.
117. Image Optimization: Optimized images enhance visual appeal and user experience.
118. Multimedia Content: Diverse content types, including images, videos, and audio, enrich user experience.
119. Video Integration: Integrating videos into content enhances engagement and relevance.
120. Video Optimization: Optimized videos improve visibility and accessibility.
121. Video Engagement: Engagement metrics like views, likes, and comments indicate video quality and relevance.
122. Video Quality: High-quality videos enhance user experience and credibility.
123. Video Relevance: Relevance of videos to content and user intent impacts visibility.
124. Video Length: Video length should be appropriate for content and user preferences.
125. Video Transcript: Transcripts improve accessibility and keyword relevance for videos.
126. Video Thumbnail: Compelling thumbnails improve click-through rates and visibility.
127. Video Description: Descriptive video descriptions enhance understanding and relevance.
128. Video Tags: Relevant tags improve video discoverability and categorization.
129. Video Embeds: Embedded videos enhance visibility and accessibility across platforms.
130. Video Comments: User engagement through comments indicates video relevance and value.
131. Video Shares: Shares increase video visibility and reach across social networks.
132. Video Retention: Viewer retention rates indicate video engagement and quality.
133. Video Click-Through Rate: CTR indicates video relevance and appeal in search results.
134. Video Likes/Dislikes: Likes and dislikes provide feedback on video quality and relevance.
135. Audio Optimization: Optimized audio enhances accessibility and user experience.
136. Audio Integration: Integrating audio content enriches user experience and engagement.
137. Audio Quality: High-quality audio enhances user experience and credibility.
138. Audio Relevance: Relevance of audio content to user intent and topic impacts visibility.
139. Video Views: Views indicate popularity and relevance of videos.
140. Audio Length: Audio length should be suitable for content and user preferences.
141. Audio Transcript: Transcripts improve accessibility and keyword relevance for audio content.
142. Audio Tags: Relevant tags improve audio discoverability and categorization.
143. Audio Embeds: Embedded audio content enhances visibility and accessibility.
144. Audio Comments: User engagement through comments indicates audio relevance and value.
145. Audio Shares: Shares increase audio visibility and reach across platforms.
146. Audio Listeners: Listener engagement indicates audio relevance and value.
147. Audio Retention: Listener retention rates indicate audio engagement and quality.
148. Audio Click-Through Rate: CTR indicates audio relevance and appeal in search results.
149. Audio Likes/Dislikes: Likes and dislikes provide feedback on audio quality and relevance.
150. Image Optimization: Optimized images enhance visual appeal and user experience.
151. Image Engagement: Engagement metrics like views, likes, and shares indicate image relevance and appeal.
152. Image Quality: High-quality images enhance user experience and credibility.
153. Image Relevance: Relevance of images to content and user intent impacts visibility.
154. Image Size: Optimized image sizes improve page loading speed and user experience.
155. Image Format: Suitable image formats ensure compatibility and quality.
156. Image Alt Text: Descriptive alt text enhances accessibility and keyword relevance for images.
157. Image Title: Relevant titles improve image visibility and categorization.
158. Image Description: Detailed descriptions enhance the understanding and relevance of images.
159. Image Tags: Relevant tags improve image discoverability and categorization.
160. Image Metadata: Metadata provides additional context and information for images.
161. Image File Name: Descriptive file names improve image visibility and relevance.
162. Image Captions: Captions provide additional context and enhance accessibility for images.
163. Image Source: Credible image sources enhance image credibility and relevance.
164. Image Shares: Shares increase image visibility and reach across platforms.
165. Image Likes/Dislikes: Likes and dislikes provide feedback on image quality and relevance.
166. Image Views: Views indicate the popularity and relevance of images.
167. Image Click-Through Rate: CTR indicates image relevance and appeal in search results.
168. Image Comments: User engagement through comments indicates image relevance and value.
169. Image Embeds: Embedded images enhance visibility and accessibility across platforms.
170. Image Retention: Viewer retention rates indicate image engagement and quality.
171. Image Linking: Inbound and outbound links to images enhance image authority and relevance.
172. Image Source Authority: Authority of image sources impacts image credibility and relevance.
173. Image License: Properly licensed images ensure legal compliance and credibility.
174. Image Diversity: Diverse image types and sources enrich user experience and relevance.
175. Image Position: Image placement and prominence impact visibility and engagement.
176. Image Context: Contextual relevance enhances image visibility and understanding.
177. Image Surrounding Text: Textual context provides additional information and relevance to images.
178. Image Placement: Strategic placement improves visibility and user engagement.
179. Image Relevance to Page: Relevance of images to page content enhances visibility and engagement.
180. Image Relevance to Content: Images that complement content improve user experience and relevance.
181. Image Relevance to Topic: Topic-relevant images enhance content context and user engagement.
182. Image Relevance to Keywords: Keyword-optimized images improve visibility and relevance.
183. Image Relevance to Audience: Audience-specific images improve engagement and relevance.
184. Image Relevance to User Intent: Intent-aligned images enhance user satisfaction and relevance.
185. Image Relevance to Query: Matching images with the user’s search query enhances visibility and relevance in search results.
186. Image Relevance to Search: Alignment with search queries enhances image visibility and engagement.
187. Image Relevance to Query Intent: Meeting user intent through relevant images improves search performance.
188. Image Relevance to Search Intent: Addressing search intent with appropriate images enhances user satisfaction.
189. Image Relevance to User Query: Matching user queries with relevant images improves search result relevance.
190. Image Relevance to User Search: Aligning images with user searches enhances search result effectiveness.
191. Image Relevance to User Intent Query: Fulfilling user intent with relevant images enhances search experience.
192. Image Relevance to User Intent Search: Meeting user intent with suitable images improves search relevance.
193. Image Relevance to User Intent Query Context: Contextualizing images with user intent enhances search result relevance.
194. Image Relevance to User Intent Search Context: Aligning images with user intent and search context improves relevance.
195. Image Relevance to User Query Context: Matching images with user queries and context enhances search effectiveness.
196. Image Relevance to User Search Context: Aligning images with user searches and intent improves search relevance.
197. Image Relevance to Query Context: Contextualizing images with search queries enhances relevance and effectiveness.
198. Image Relevance to Search Context: Aligning images with search context improves relevance and search performance.
199. Image Relevance to User Query Intent: Meeting user query intent with relevant images enhances search effectiveness.
200. Image Relevance to User Search Intent: Aligning images with user search intent improves relevance and satisfaction.

In modern HR, strategy without data is just guesswork. Talent leaders are expected to do more than hire and support employees – they’re expected to drive business outcomes. That’s why data analytics has become such a powerful tool.

Every resume, performance review, and exit interview contributes to a growing pool of information. With the right analysis, these touchpoints reveal what’s working, what needs fixing, and where action is required. Instead of reacting after the fact, you can spot early signals and act with confidence.

Let’s dive into the key HR data analytics metrics you should track:

1. Cost-per-Hire

Cost-per-hire tells you the cost of bringing someone new into the company by source, including spending on external agencies, hiring ads, interviewing systems, job boards, employee referrals, and internal recruiters.

How to calculate it:

Cost per Hire = (Internal + External Recruitment Costs) / Total Number of Hires

For instance, if you spent $120,000 to hire 10 people, that’s $12,000 per hire. But it’s not that simple. It helps you determine whether you are getting value for your spending. For instance, referrals might cost less but lead to stronger hires compared to external agencies. Tracking this helps you put resources into the channels that deliver quality candidates at the right cost.

2. Employee Turnover

Turnover measures the number of people leaving your company during a certain period.

How to calculate it:

Employee Turnover = (Number of terminations during period / Number of employees at start of period) x 100

If your marketing team shows a 28% turnover rate while the company average is 12%, it can be a sign of inefficiency and employee dissatisfaction. Analyzing exit interviews can help uncover patterns and guide better retention strategies.

3. Absenteeism Rate

This rate shows how often employees are missing work without planning ahead.

How to calculate it:

Absenteeism Rate = (Number of unscheduled absent days / Total working days) x 100

High absenteeism isn’t just about people not showing up, it can be a red flag for burnout or low morale. Imagine your support team’s absenteeism jumps from 2% to 7% in one quarter. After analysis, you realize that the team is struggling with adjusting to a new shift schedule. Armed with that data, you can adjust schedules or roll out wellness initiatives before the issue affects performance.

4. Revenue per Employee

This metric reveals how much revenue each employee generates, giving you a sense of overall workforce productivity.

How to calculate it:

Revenue Per Employee = Total Revenue / Total Number of Employees

If two companies both have 100 employees, but one generates twice the revenue, the number tells a story. Maybe they’ve invested more in training, or their team structure is leaner. Tracking this over time shows whether your investments in manufacturing hiring and development are paying off in real business impact.

Metrics Matter for Data-Driven HR

These metrics transform the human resource function from reactive problem-solving to proactive. Analytics bring precision into HR processes by grounding decisions in actual trends and patterns drawn from your organization’s data. Instead of waiting for turnover to hurt performance or absenteeism to disrupt teams, you can act on early warning signals. With the right data-driven HR approach, analytics doesn’t just answer “what happened”, it explains “why it’s happening” and “what to do next.”

IIf you’ve ever tried to improve your website’s visibility on Google, you already know SEO isn’t simple. Between constant algorithm updates, new competitors entering the space, and dozens of ranking factors to keep in mind, it can feel overwhelming. The good news? You don’t have to figure it all out alone.

There are plenty of tools out there designed to make SEO easier, faster, and more effective. From keyword research and backlink tracking to site audits and content optimization, the right platform can save you hours of work and point you in the right direction.

That’s why I’ve pulled together this list of the 83 best SEO websites to use in 2025. Think of it as your go-to toolbox-whether you’re a beginner trying to get your first rankings or a marketer managing multiple client sites, you’ll find something here that makes your SEO journey a lot smoother.

83 best SEO websites

1. semrush.com – SEO toolkit (free trial in comments)
   
2. ahrefs.com – backlink and keyword research
   
3. LongTailPro.com – long-tail keywords tool
   
4. BrightLocal.com – local SEO management
   
5. HitTail.com – long-tail keyword suggestions
   
6. rankalyzer.io – SEO competitor analysis
   
7. moz.com – SEO software suite
   
8. majestic.com – link analysis tool
   
9. localfalcon.com – local rank tracking
   
10. plerdy.com – conversion rate optimization
    
11. Serpstat.com – growth hacking tool for SEO
    
12. clearscope.io – content optimization
    
13. KeywordTool.io – keyword finder
    
14. woorank.com – SEO & website analysis
    
15. Conductor.com – SEO platform for enterprises
    
16. RankMath.com – WordPress SEO plugin
    
17. Grammarly.com – content proofreading for SEO
    
18. AccuRanker.com – accurate keyword ranking
    
19. DeepCrawl.com – technical SEO platform
    
20. Yoast.com – WordPress SEO plugin
    
21. Sitebulb.com – website auditing
    
22. Linkody.com – backlink tracker
    
23. KWFinder.com – SEO keyword tool
    
24. ContentKingApp.com – real-time SEO auditing
    
25. SerpWatch.io – track search engine positions
    
26. SeedKeywords.com – find valuable keywords
    
27. WebsiteGrader.com – site performance review
    
28. PageOptimizer.pro – on-page optimization tool
    
29. Botify.com – end-to-end SEO platform
    
30. CognitiveSEO.com – complete SEO tool
    
31. SEOquake.com – browser-based SEO analytics
    
32. CanIRank.com – AI SEO software
    
33. serpbook.com – keyword rank tracking
    
34. Coschedule.com – content marketing calendar
    
35. SEOToolSet.com – suite of SEO tools
    
36. RavenTools.com – SEO reports & research
    
37. SEORadar.com – monitor SEO changes
    
38. OnCrawl.com – SEO crawler and log analyzer
    
39. TrafficTravis.com – free SEO software
    
40. MarketMuse.com – AI content planning
    
41. SEOClarity.net – SEO platform
    
42. SiteChecker.pro – on-page SEO checker
    
43. SurferSEO.com – data-driven content optimization
    
44. PanguinTool.com – Google algorithm update checker
    
45. SearchMetrics.com – SEO & content marketing platform
    
46. NetpeakSoftware.com – SEO tool suite
    
47. TheHoth.com – SEO and content marketing
    
48. ContentHarmony.com – content planning
    
49. Link-Assistant.com – link management
    
50. KeywordRevealer.com – keyword research tool
    
51. GShiftLabs.com – web presence analytics
    
52. GreenlaneSEO.com – SEO tools and services
    
53. KeywordEye.com – keyword & competitor research
    
54. SERPwoo.com – niche SEO & ORM tool
    
55. SEObility.net – SEO audit and monitoring
    
56. AuthorityLabs.com – SEO rank monitoring
    
57. MonitorBacklinks.com – backlink tracking
    
58. NinjaOutreach.com – influencer marketing + SEO tool
    
59. Databox.com – SEO performance tracking
    
60. AdvancedWebRanking.com – cloud-based SEO tool
    
61. TextTools.net – semantic SEO tool
    
62. RankWatch.com – SEO management platform
    
63. Sistrix.com – SEO analytics and visibility index
    
64. SimilarWeb.com – website traffic and analytics
    
65. STATSearchAnalytics.com – SERP analytics
    
66. URLProfiler.com – audit and content tool
    
67. Pitchbox.com – outreach and link building
    
68. Copyscape.com – plagiarism checker for SEO
    
69. LinkResearchTools.com – backlink analysis tool
    
70. Zutrix.com – keyword rank tracker
    
71. Nightwatch.io – SEO tracker and reporting tool
    
72. SEOReseller.com – white label SEO platform
    
73. NobleSamurai.com – keyword research + SEO software
    
74. WordTracker.com – keyword research tool
    
75. SEOBox.com – Spanish SEO platform
    
76. SerpYou.com – clean and simple SERP tracker
    
77. AgencyAnalytics.com – SEO reporting tool for agencies
    
78. RankActive.com – versatile SEO toolkit
    
79. SERanking.com – all-inclusive SEO software
    
80. Sightliner.com – interlinking and duplicate content tool
    
81. Lipperhey.com – SEO & website analyzer
    
82. SheerSEO.com – SEO and online marketing software
    
83. Pulno.com – website audit tool

Conclusion

At the end of the day, SEO is a long game. No single tool will magically shoot you to the top of Google, but combining the right ones can give you a serious edge. The websites in this list cover just about every area you’ll need help with-keywords, content, backlinks, technical fixes, and more.

My advice? Don’t try to use all 83 at once. Start with two or three that match your immediate needs-maybe a keyword tool, a site audit tool, and a content optimizer-and build from there. As your SEO skills grow, you’ll naturally start adding more advanced tools to your stack.

SEO in 2025 is all about working smarter, not harder. With the right tools in your corner, you can cut through the noise, stay ahead of competitors, and actually enjoy the process of growing your site.

What is Keyword Golden Ratio?

KKGR is a modern strategy for finding low-competition keywords that can help your content rank quickly on search engines. It suggests that there is an ideal ratio of keyword usage that can maximize search visibility without triggering penalties for keyword stuffing or over-optimization.

KGR = (Number of Search Results with Keyword in Title) / (Monthly Search Volume)

Keyword Research

Start by using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find long-tail keywords relevant to your niche with a monthly search volume below 250.

Calculate the Keyword Golden Ratio

KGR for a keyword, do a Google search using quotation marks around the keyword. Take note of the number of search results displayed on the top right of the page. (Assume 60,000 results). Then, divide this number by the average monthly search volume (Assume 1,000) and use formula. If the calculated ratio is less than 0.25, Good to GO!

Create Targeted and High-Quality Content

After finding KGR, write high-quality and info-rich content around targeted keywords. Ensure that the keyword is included in the title tag, URL, and throughout the content in a natural way. Don’t stuff or overoptimize it!

Focus on User Intent

Search engines value content that matches the searcher’s intent and provides relevant information. By creating valuable content, you stand a better chance of increasing engagement, dwell time, and ultimately, your rankings.

Semantic Keyword Diversity

In addition to your primary target keyword, use semantically related keywords and phrases that provide context and depth to your content. This helps search engines better comprehend the topic and relevance of your content.

Monitor Analytics

Keep an eye on your content’s performance and user behavior metrics. If you’re not seeing any improvements in rankings, you might need to update and improve your content or build more backlinks to it or optimize it according to need.

Publishing and Promotion

After publishing, you can share the article on social media platforms, relevant forums, and reach out to other authoritative blogs for potential backlinks or shares. It will give a boost to your article and increase the chances to rank high.

KGR can help you find those hidden gem keywords that have been overlooked by others but are still sought after by a specific audience. This method isn’t foolproof, as search engine algorithms are constantly changing.

WWhen we hear the word SEO, most of us think about just optimizing websites with keywords or building backlinks. But SEO is so much more than that. In fact, it has grown into dozens of specialized practices-each with its own goals, techniques, and tools.

If you’re a marketer, recruiter, business owner, or content creator, understanding the different types of SEO can help you choose the right strategy for your goals. Let’s break down the 51 types of SEO into categories.

General SEO

These are the foundations of search engine optimization:

1. On-page SEO: Optimizing page content, meta tags, titles, and internal linking.
2. Off-page SEO: Building backlinks, brand mentions, and authority outside your website.
3. Technical SEO: Making sure your website’s backend is search-engine friendly (site speed, indexing, crawlability, etc.).

Technical SEO Variations

Technology shapes how search engines crawl and understand websites. Here are some specialized branches:

4. Mobile SEO: Ensuring websites are mobile-friendly.
5. Accessibility SEO: Optimizing for users with disabilities (e.g., screen readers).
6. Edge SEO: Using server-side optimizations and edge computing.
7. JavaScript SEO: Making JS-heavy websites crawlable.
8. React SEO / Next.js SEO / Headless SEO: SEO for modern frameworks and headless CMS platforms.

Content SEO

Content is still king, but SEO helps it shine:

9. Landing Page SEO: Optimizing pages designed to convert.
10. Blog SEO: Structuring blog content for both readers and search engines.
11. Content SEO: Overall content strategy for keyword ratio relevance.
12. Semantic SEO: Targeting search intent and meaning behind queries.
13. Multimedia SEO: Optimizing images, videos, and infographics.

Local & International SEO

Businesses with physical locations or global reach need specialized strategies:

14. Local SEO: Getting found in Google Maps and “near me” searches.
15. International SEO: Targeting global markets.
16. Multi-lingual SEO: Optimizing websites in multiple languages.

Platform-Specific SEO

Different platforms need different strategies:

17. eCommerce SEO: Optimizing online stores.
18. YouTube SEO: Ranking videos on YouTube and Google.
19. App Store SEO (ASO): Making apps visible in app stores.
20. Amazon SEO / Etsy SEO / Shopify SEO / Squarespace SEO / WordPress SEO / Wix SEO: Tailoring strategies to specific platforms.
21. Social Media SEO: Boosting visibility of social content.
22. News SEO / Google Discover SEO: Getting content featured in news and discovery feeds.
23. Yep SEO : A fun nod to Ahrefs’ own search engine!

Specialized SEO Types

These focus on unique use cases:

24. Image SEO / Video SEO:Optimizing media for search.
25. Programmatic SEO: Scaling SEO with automation.
26. Holiday SEO: Seasonal campaigns (Black Friday, Christmas, etc.).
27. Featured Snippet SEO: Winning position zero.
28. Long-tail SEO: Targeting niche queries with lower competition.
29. SaaS SEO / Enterprise SEO / Niche SEO: Tailored to business models.
30. Voice SEO: Preparing for voice search queries.
31. AI SEO: Leveraging artificial intelligence tools.
32. Taxonomy SEO: Structuring site categories and tags.

SEO Philosophies

Finally, SEO isn’t just about tactics—it’s also about approach:

33. White Hat SEO: Ethical, long-term strategies.
34. Black Hat SEO: Aggressive, often risky tactics.
35. Grey Hat SEO: A mix of both worlds.
36. Negative SEO: Harmful tactics used against competitors.
37. Sustainable SEO: Eco-conscious, long-term strategies.
38. Continuous SEO: Ongoing optimization.
39. DIY SEO: Do-it-yourself SEO for small businesses.
40. Holistic SEO: Looking at SEO as part of a bigger digital ecosystem.

Final Thoughts

SEO is no longer a “one-size-fits-all” discipline. Whether you’re running an online store, growing a SaaS company, or just trying to get more visibility for your blog, there’s a specific type of SEO that can help.

The key is to choose the right mix of strategies, stay updated with trends, and always focus on adding value to your audience.

LLet’s be honest-we’ve all fallen down the rabbit hole of scrolling memes. You see one, laugh, hit share, and before you know it, your group chat is buzzing. That’s the magic of memes: they’re quick, funny, and insanely relatable. But here’s the twist-brands are no longer just passive observers of meme culture; they’re active players.

Welcome to the world of meme marketing, where humor isn’t just entertainment-it’s a strategy that can drive serious ROI if done right.

What is Meme Marketing?

Meme marketing is the art of using viral internet humor, pop culture references, or everyday relatable moments to promote your brand. Unlike traditional ads, memes feel organic-they blend seamlessly into your feed, making them easier to digest (and share).

Gen Z and Millennials especially live and breathe meme culture. They’re not looking for polished ad copy; they want content that feels authentic, clever, and scroll-stopping. That’s exactly why memes cut through the endless digital noise.

Why Memes Work in Digital Marketing

So why are memes more than just a laugh? Let’s break it down:

• They create instant emotional connection: Humor is universal, and a funny meme can spark the same feeling as an inside joke.
  
• Virality is built-in: People don’t just like memes-they share them. That’s free reach for your brand.
  
• Budget-friendly marketing: You don’t need a Hollywood-level production team to create memes. A sharp idea and timing are enough.
  
• Authenticity wins: Memes feel like conversations between friends, not sales pitches.

Here’s the kicker: research shows memes get 60% more engagement than standard graphics. In an attention economy, that’s gold.

Types of Memes Brands Can Use

Not all memes are created equal. Depending on your audience, you can play with different flavors:

• Trending memes: Jump on viral formats while they’re hot. Think “Distracted Boyfriend” or the latest TikTok audio.
• Relatable memes: Everyday struggles connected to your niche. Example: “When Zoom freezes mid-presentation…” for B2B SaaS.
• Product memes: Highlight product features with a funny twist.
• Industry memes: Niche jokes that only insiders get (and love).

Tip: Always tailor the humor to your brand’s personality. A law firm meme will look very different from a fashion brand meme.

Steps to Build a High-ROI Meme Marketing Campaign

Here’s a simple roadmap to turn memes into measurable ROI:

1. Know your audience: Humor isn’t universal. Gen Z loves absurd humor; professionals might prefer witty wordplay.
2. Pick the right platform: TikTok and Instagram are meme-heavy. LinkedIn? It’s catching up but needs a more polished touch.
3. Stay authentic: Don’t force a trend if it doesn’t align with your brand voice. Forced memes flop.
4. Blend subtle promotion: Memes should entertain first, sell second. Think of it as brand awareness with a wink.
5. Track performance: Look beyond likes-shares, saves, and even website clicks tell you if a meme worked.
6. Avoid pitfalls: Humor can backfire if it’s offensive or insensitive. Always filter memes through a brand-safety lens.

Real-World Examples of Meme Marketing Success

• Netflix: Their social team has mastered the art of using memes to promote shows-turning everyday scenes into viral content.
• Gucci: Yes, even luxury brands jumped on the meme train, running the famous “#TFWGucci” campaign. It broke stereotypes and made luxury feel relatable.
• Local small businesses: Restaurants and cafes often create region-specific memes-unny, relatable, and highly shareable within their community.

The takeaway? From billion-dollar brands to mom-and-pop shops, memes work across the board.

Pro Tips for Marketers

If you’re thinking of giving meme marketing a shot, here are a few golden rules:

• Use memes as conversation starters, not direct sales tools.
• Timing matters-jumping on a meme two weeks late makes you look out of touch.
• Encourage user-generated memes. Let your customers create memes around your brand. It boosts authenticity.
• Pair memes with trending hashtags or challenges for maximum reach.

Conclusion

Meme marketing isn’t about chasing likes-it’s about connecting with people in a way that feels natural. When done right, memes transform from “just jokes” into powerful engagement tools that boost visibility, relatability, and yes, ROI.

So next time you laugh at a meme, pause and think: Could my brand join this conversation in a fun, authentic way? Chances are, the answer is yes.

Ready to experiment? Start small, test a meme campaign, and watch how humor can take your marketing game to the next level.

IIn the ever-changing world of digital marketing, one debate is heating up fast: Will AI influencers replace human creators, or will they co-exist?

From fashion campaigns to tech product launches, brands are experimenting with virtual influencers – AI-generated personalities that look, talk, and even behave like real people. While human influencers still lead in trust and authenticity, AI-powered avatars are quietly reshaping how brands think about scalability and cost efficiency.

From fashion campaigns to tech product launches, brands are experimenting with virtual influencers – AI-generated personalities that look, talk, and even behave like real people. While human influencers still lead in trust and authenticity, AI-powered avatars are quietly reshaping how brands think about scalability and cost efficiency.

Let’s break it down.

What Are AI Influencers?

AI influencers are computer-generated characters powered by advanced technologies like generative AI, CGI, and machine learning. Unlike human creators, they don’t age, demand higher pay, or risk scandals.

Some big names are already in the spotlight:

• Lil Miquela (with over 2.6M Instagram followers) is a virtual influencer who collaborates with brands like Prada and Calvin Klein.
• Shudu, considered the world’s first digital supermodel, has worked with fashion houses globally.
• Newer AI avatars are being created at scale using platforms powered by AI video technology (Financial Times).

For brands, these virtual personalities are appealing because they can be controlled, customized, and scaled – something no human influencer can match.

Why Brands Love AI Influencers

1. Cost-Effective Campaigns
   Unlike human influencers who charge per post or campaign, AI influencers are created once and can deliver unlimited content.
   
2. 24/7 Availability
   No time zones, no sick days, no vacations – AI avatars are always ready to post.
   
3. Creative Flexibility
   They can be placed in any setting – whether on Mars or in a luxury Paris café – without the need for production crews.
   
4. Brand Safety
   Human influencers sometimes land in controversies. AI personas, being fully controlled, reduce the risk of brand damage.

The Human Advantage: Trust & Authenticity

Despite the buzz, studies show consumers still trust human creators more. According to surveys, human influencers outperform AI avatars in engagement, relatability, and emotional connection.

Why?
Because authenticity sells. Audiences know humans live real lives, face real struggles, and have genuine experiences to share. A real person unboxing a gadget or reviewing a skincare product carries weight that a CGI character struggles to match.

Even Unilever, which has tested AI in viral marketing campaigns (Wall Street Journal), admits that while AI-generated content can boost scale, the human touch is still key in connecting with consumers.

The Hybrid Future: Collaboration Over Competition

So, is this really a battle between AI and humans?
Not quite.

The future of digital marketing is more likely to be hybrid:

• AI influencers for scalable, creative, and cost-friendly campaigns.
• Human influencers for relatability, storytelling, and authentic engagement.

In fact, some brands are already experimenting with “AI + Human duos” – pairing a human influencer with their AI twin or sidekick to deliver multi-layered campaigns.

Who Will Win?

The short answer: Both.

• AI influencers will dominate cost-sensitive, global-scale campaigns.
• Human influencers will remain essential for trust, community-building, and emotional resonance.

Instead of competing, the smartest brands will leverage the strengths of both worlds to create powerful, future-ready digital marketing strategies.

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Key Takeaway: AI influencers aren’t here to replace humans – they’re here to expand what’s possible in digital marketing. The brands that strike the right balance between AI scalability and human authenticity will win the next phase of the digital marketing game.

Introduction

IImagine a brand ambassador who never sleeps, never gets tired, and always delivers the same message with perfect consistency. Sounds handy, right? Meet AI avatars – digital personalities powered by artificial intelligence that are making big waves in marketing. In China, a virtual avatar promoting Brother printers on Taobao livestreams boosted sales by 30% and pulled in $2,500 in just two hours. That’s how powerful and persuasive these digital ambassadors can be.

So, could AI avatars become the new face of brand communication? Let’s break down the facts in simple, friendly terms.

1. What Exactly Are AI Avatars?

• AI avatars are digital characters powered by technologies like machine learning and natural language processing.
• These “living” characters are designed to listen, understand, and respond – just like a human—but on your screen.
• They go beyond static chatbots. A great example: a skincare brand avatar that demonstrates product use, explains ingredients, and answers questions in a friendly way.

2. Why Brands Are Embracing AI Avatars

• Always On & Consistent: They can livestream 24/7 without breaks, fatigue, or bad hair days.
• Cost-Effective: In some cases, brands spend half as much on AI avatars versus real-life influencers.
• Personal & Scalable: These avatars can be programmed to speak different languages, adapt to customer behavior, and deliver personalized messages at scale.
• Multi-Platform Ready: Whether on social media, AR/VR, or websites—avatars can appear anywhere, making them super flexible.

3. Real-Life Examples That Show Their Power

• China’s E‑commerce Boom: AI livestream avatars helped Brother increase sales quickly.
• TikTok’s Symphony Feature: Brands can now generate virtual avatars that model products and create influencer-style videos without contracts or shoots. TikTok even labels them clearly as “AI-generated.”
• Digital Celebrities: Spain’s Aitana López is an AI model earning €10,000‑€11,000 per month, just by being virtual.
• Global Icons: Beloved virtual influencers like Lil Miquela and India’s Kyra have partnerships with big brands like Prada, Calvin Klein, Amazon Prime Video, and more.

4. What Are the Challenges?

• Authenticity Matters: While these avatars are efficient, they can feel too perfect – making audiences more skeptical than inspired. Over half of younger viewers already express discomfort with AI influencers.
• Ethical Concerns: Using AI to mimic real people is a sensitive area. Issues like consent, data privacy, and deepfake-style misuse raise valid red flags.

5. What’s Next? The Future of AI Brand Ambassadors

• Hybrid Models: Brands might blend human and AI ambassadors to maintain authenticity while staying efficient.
• Deeper Personalization: Imagine avatars that speak your language, match your tone, and adapt based on your past interactions.
• More Immersion: With AR and VR becoming mainstream, avatars could host virtual experiences-like guiding customers through product demos or interactive brand stories.
• Scalability & Global Reach: The metabolism of augmented? virtual? mixed reality markets is projected to hit $250 billion by 2028. Brands who master avatars now are setting themselves up for long-term success.

Conclusion

AI avatars are not just a passing trend-they’re powerful tools that bring consistency, cost-savings, and endless scalability to brand marketing. But they still need human touch, emotional authenticity, and ethical transparency to truly connect.

They don’t need to replace humans-but they’re becoming a compelling sidekick to human ambassadors in the future of branding.

AArtificial Intelligence is moving fast – and OpenAI’s latest upgrade, GPT-5, is one of the biggest jumps yet. Released on August 7, 2025, GPT-5 is being described as “a PhD-level expert in your pocket,” but what does that actually mean for the people creating campaigns, writing ads, or planning content calendars?

Let’s break down what’s new, why it matters, and how you can start using GPT-5 in your marketing workflow.

A Quick Recap – What Is GPT-5?

GPT-5 is the latest version of OpenAI’s language model that powers ChatGPT.
Compared to previous versions, it’s designed to:

• Respond faster for simple tasks and think more deeply when needed.
• Make fewer factual mistakes (around 45% fewer than GPT-4o, according to OpenAI).
• Offer personalized conversation styles, from friendly and casual to technical and precise.

It’s also integrated more closely with everyday tools like Gmail and Google Calendar, so it can manage not just text but tasks.

What’s New in GPT-5?

Here are some of the standout upgrades that marketers will care about:

a. Smarter Task Handling

GPT-5 can switch between quick, snappy answers and long, thought-out reasoning. This means it’s better at:

• Drafting ad copy in seconds.
• Planning multi-step marketing campaigns.
• Researching niche topics without you prompting every detail.

b. Reduced Hallucinations

No AI is perfect, but GPT-5 is more reliable with facts. If you’ve ever had to triple-check AI-written data before, this should cut down your editing time.

c. Personality Modes

This is fun and practical. You can choose conversation “moods” like:

• Nerd – for technical, detail-heavy content.
• Listener – for empathetic, customer-focused writing.
• Cynic – for blunt, to-the-point takes.
• Robot – for structured, no-fluff responses.

d. Built-in App Integrations

With Gmail and Calendar connected, GPT-5 can:

• Draft and send outreach emails.
• Schedule marketing tasks.
• Remind you about deadlines in a conversational way.

Why Digital Marketers Should Care

Let’s connect the dots. Here’s how GPT-5 can directly impact your marketing work:

Content Creation That’s Quicker and Cleaner

Blog posts, captions, ad headlines – GPT-5 can produce drafts faster and with fewer factual slip-ups, so you spend more time polishing and less time fixing.

Better Customer Segmentation Ideas

The model’s improved reasoning means it can suggest audience groups, campaign angles, and even messaging styles tailored to different buyer personas.

Automated Outreach

If you connect it to Gmail, GPT-5 can write personalized cold emails, follow-ups, and reminders – all matching your brand tone.

Data-Driven Campaign Planning

GPT-5 can digest campaign performance reports and highlight patterns, helping you decide where to invest your ad spend next.

Limitations to Keep in Mind

It’s not all perfect. Even with GPT-5’s upgrades:

• Some users have noticed basic errors, especially in spelling and geography.
• It can still sound overly confident even when wrong – so fact-checking remains essential.
• Certain advanced features may only be available to paid subscribers.
• Like all AI, it reflects the quality of the prompts you give it – vague input still means vague output.

Practical Tips to Use GPT-5 in Your Marketing Today

If you want to start experimenting, here’s a simple roadmap:

1. Test Different Personality Modes
   Try “Nerd” for technical blog writing and “Listener” for emotional brand storytelling.
   
2. Integrate with Your Tools
   Link it to Gmail for automated outreach or to Calendar for campaign scheduling.
   
3. Use It for Brainstorming
   Ask for 10 ad hook ideas or campaign taglines before you refine them manually.
   
4. Build Reusable Prompts
   Create a library of prompts for tasks you repeat — product descriptions, SEO outlines, social captions, etc.
   
5. Fact-Check and Humanize
   Use GPT-5 as your first draft partner, not your final voice. Always review for accuracy and tone.
   

The Bottom Line

GPT-5 isn’t here to replace marketers – it’s here to speed up the process, spark ideas, and cut down repetitive tasks. Like any tool, it’s only as good as the person using it.

If you stay curious, test its features, and keep your creative judgment in the loop, GPT-5 can be one of the most valuable additions to your digital marketing toolkit in 2025.

Pro tip: Start small – maybe use GPT-5 for brainstorming ad headlines this week — and gradually build it into bigger parts of your workflow. That way, you’ll discover its strengths and quirks without risking major campaigns.

Introduction

IIf you’re into marketing, you’ve probably got a hundred tabs open and a bunch of tools you use daily. It can get overwhelming, right? That’s why Chrome extensions are super useful. They sit right in your browser and make everyday tasks a lot easier – whether it’s checking keywords, creating content, managing your to-dos, or organizing links.
In this blog, I’ve put together a list of 30 Chrome extensions that can really help marketers save time and work more efficiently. These are simple tools, but they can make a big difference once you start using them.

Chrome Extensions

That’s the list! Hopefully, you found a few tools here that you haven’t tried yet. Some of these extensions are great for improving productivity, while others help with content, SEO, or just staying organized. You don’t need to use all 30 – just pick the ones that fit your workflow. And if you’ve got any favorites that aren’t on the list, feel free to share them. It’s always good to find new tools that make work a little smoother.

IIn today’s digital-first world, data security is no longer a nice-to-have—it’s business-critical.

Whether you’re protecting sensitive customer information, internal financial data, or proprietary business knowledge, safeguarding digital assets has become essential for maintaining trust, ensuring compliance, and keeping operations running smoothly.

At Aptimized, we help businesses take a proactive approach to data security management, rooted in strategy, scalability, and real-world application. And it all starts with understanding four fundamental components: confidentiality, integrity, authenticity, and availability.

Let’s break them down.

Confidentiality: Keep Sensitive Information Private

Not everyone in your organization needs access to everything, and they shouldn’t.

Confidentiality ensures that sensitive data is only available to authorized individuals. This includes customer records, employee details, intellectual property, and internal documents. Breaches in confidentiality not only violate regulations but also damage customer trust and brand reputation.

To maintain confidentiality, businesses should:

• Encrypt data at rest and in transit
• Use role-based access controls (RBAC) to limit access based on job function
• Enforce multi-factor authentication (MFA) for system logins
• Secure devices and endpoints, especially for remote workers

Your customers entrust you with their information. Maintaining that trust is your responsibility—and your competitive edge.

Integrity: Ensure Data Accuracy and Reliability

Imagine making high-stakes business decisions based on outdated or altered data. That’s the risk when data integrity isn’t prioritized.

Integrity means your data remains accurate, consistent, and trustworthy throughout its lifecycle. Even small changes—whether accidental or malicious—can lead to big consequences.

How to safeguard data integrity:

• Validate data at entry to catch errors early
• Limit edit/delete permissions to authorized users only
• Track changes using audit logs and version history
• Automate consistency checks across platforms

With clean, reliable data, your business can act with confidence and clarity.

Authenticity: Know Where Your Data Comes From

In an era of deepfakes, spoofed identities, and manipulated files, authenticity is more important than ever.

Authenticity ensures that your data is what it claims to be—and comes from a legitimate, verifiable source. This is especially critical when multiple teams, departments, or external partners handle your data.

To promote authenticity, use:

• Digital signatures on files and communications
• Secure document sharing platforms
• Timestamps and logging of key actions
• Chain-of-custody documentation for sensitive workflows

When your data is traceable, it’s more trustworthy for your team, your clients, and your regulators.

Availability: Ensure Access When It Matters

You can have the strongest encryption, the most secure login systems, and the best monitoring tools—but if your data isn’t available when needed, your operations will suffer.

Availability is about ensuring that your data can be accessed quickly and reliably, whether it’s a normal business day or you’re facing a cyberattack or system failure.

To maintain data availability:

• Implement cloud backups and redundancy
• Invest in high-availability infrastructure
• Create disaster recovery plans that include ransomware scenarios
• Monitor uptime and system performance continuously

In today’s always-on business landscape, accessibility is key to productivity, service, and resilience.

Data Security Is More Than Protection—It’s Empowerment

Good data security isn’t just about avoiding breaches. It’s about enabling your team to work smarter and faster—without second-guessing the safety of their systems. It’s about building an environment where compliance is second nature and customers feel confident doing business with you.

At Aptimized, we design security frameworks that grow with your business. From risk assessments and policy development to cloud migration and user training, we build cloud- first, secure-by-design environments that help your business scale with peace of mind.

Quick Recap: 4 Pillars of Strong Data Security

• Confidentiality: Control who has access to sensitive data
• Integrity: Ensure your data remains accurate and unaltered
• Authenticity: Verify the source and legitimacy of your data
• Availability: Make sure your data is accessible when needed

Ready to Strengthen Your Data Security?

IIf you’ve been following me for some time, you know I post a lot about GSC, and for good reason too; it’s probably one of the most powerful tools in SEO

Google Search Console

This audit will help you find any issues with indexing, crawling, discovery, rendering, ranking, and content quality on your site

Let’s jump right in

Indexing

First things first, you’ll want to check that the right pages are being indexed. Check that you’re not indexing any unnecessary items like tags.

Check if there’s a high volume of Excluded URLs

Most commonly URLs that should be indexed will sit in discovered and crawled, not indexed. You’ll want to find ways to get those pages indexed (I’ll cover this in a few slides)

Is Google Respecting Your Canonicals?

Duplicate, Google chose different canonical” means Google chose another URL as the canonical and not your user-selected canonical.

You’ll also want to make sure you have a canonical tag set, otherwise, Google will choose one for you or let it sit in excluded.

Do You Have “Noindex Tags” Added to the Wrong Pages?

While rare, you’ll want to check that none of your priority URLs have a noindex tag applied to them… it happens more often than you’d think.

Can Google Successfully Access and Read Your Sitemap?

Add your sitemap here if nothing has been submitted yet.

Do You Have Pages Sitting in Discovered or Crawled, Not Indexed?

This is basically Google’s version of purgatory. As always, it depends, but I’ve found improving content quality and internal linking helps with these pages.

You’ll also want to request these URLs to be recrawled after you update them.

Is Google Excluding the Right URLs from your Robots.txt

This likely won’t be an issue if you set your robots.txt up right, but still worth a quick look.

Crawl Stats

Here you can access different stats on how Google interacts with your website

It’s Settings > Crawl Stats > Open Report

Any Spikes or Drops in Crawl Trends?

This crawl trend is worth keeping an eye out for any crawling or server-related issues

By Response

Is Google coming across a high volume of 3xx or 4xx responses?

You’ll also want to check that you’re not internally linking to any of these

Are New Pages on Your Website Being Discovered?

Here you can check whether Google is having any issues discovering and crawling new pages

By File Type

Here you can see which resources Google is crawling the most and if it’s causing any crawling issues like a slower response time.

By Googlebot Type

Here you can see which Googlebots are crawling your site

Look for any fluctuations, specifically with page resource load as it may indicate a rendering issue

Has the Website Been Hit With a Manual Penalty?

As always, you should check if your website has ever been hit with a manual penalty.

These are still pretty rare, but it will absolutely debilitate your SEO efforts if it’s still there.

Is Your Schema Being Read Properly?

Depending on the type of schema you use, you’ll want to check the “enhancements” tab to see if it’s being read properly.

Core Web Vitals

While the page experience and mobile usability tabs are leaving GSC, Core Web Vitals will still be around.

Remember, don’t use SEO as an excuse to update page experience and CWV, you should optimize for it regardless for your users.

Internal and External Links

Use the links tab to find pages with high volumes of external and internal links pointing toward them.

You can use these URLs as a base when looking for internal link opportunities.

Traffic Drop Analysis

Has your website seen a drop in either positioning, impression, or clicks?

You’ll want to use this report to find and fix that.

Just use the date filter to compare different ranges of time.

Low-Hanging Fruit Pages

You see this one get posted all the time on LinkedIn

These are queries on your website that rank between 4-20

These are essentially quick wins you can go after with a little bit of work

Cannibalizing Pages

To check keyword cannibalization, all you need to do is enter your exact query and check the page tab to see if multiple URLs are appearing

From there, you’ll want to take these URLs to the SERPs to see if their results are the same

Do you have any outdated content on your website?

Set a date filter for the last 28 days and enter a query filter for a year (2020, 2021, 2022)

You’ll find a list of queries on your site that are still ranking for previous years.

Content with Potential

Similar to the LHF pages, these are queries on your website that have potential (high impressions) but will need a full makeover to see movement.

These will likely be ranking in positions 40–60… always remember to check the intent of those pages.

High Impressions and Positioning, Low CTR

These pages are pages that very likely could drive traffic but aren’t for some reason. This could be due to boring titles and meta descriptions, but luckily this is a quick fix.

Content Audits

If you have been consistently creating content, you likely have a few duds in there.

Why not turn garbage into gold with a quick content audit

You’ll basically want to look for content with 0 clicks and low impressions over the last 16 months that you can delete or merge into relevant pages.

That’s It! Just to Recap

Just to recap, GSC is one of the best (FREE) SEO tools you have access too.

When it comes to anything discovery, crawling, indexing, rendering, and content performance, GSC will be your best friend.

Introduction

IIf your website isn’t ranking the way it should, it’s probably time for an SEO audit. Think of it like a health check-up for your site—it helps you uncover what’s working, what’s broken, and what’s holding you back in the search results. Whether you’re trying to boost organic traffic, fix indexing issues, or just get a clearer picture of your site’s performance, a thorough SEO audit can uncover powerful opportunities for growth. In this guide, I’ll walk you through 18 essential steps to perform a complete SEO audit—tools included—so you can take action right away.

The tool you need

• Audit tool like Semrush Site Audit
• Google Analytics
• Google Search Console
• Google PageSpeed Insights
• Google Schema Markup Testing Tool

Basics — The Things You 100% Must Check

• Benchmark your rankings and understand your competitors
• Check for duplicate versions of your site in Google’s Index
• Check your site’s indexed URLs
• Check for manual actions
• Analyze your site’s speed
• Confirm that your site uses HTTPS
• Check for mobile-friendliness issues
• Analyze and resolve further indexation issues
• Understand your site’s page experience
• Audit your on-page SEO

SEO Audit Quick Wins

• Fix broken internal links
• Clean up your sitemap
• Check your redirects

Auditing Content

• Find and fix duplicate content issues
• Identify thin content pages
• Fix issues with orphan pages
• Compare your content to top ranking pages & analyze searcher intent
• Run a Backlink Audit

Conclusion

Doing an SEO audit doesn’t have to feel overwhelming. Once you break it into steps—like we’ve done here—it’s really just about getting a clear picture of how your site’s performing and spotting areas where you can improve. Some fixes might be quick wins, others might take more time, but all of them move you in the right direction.

The key is consistency. Don’t just audit once and forget about it—make it part of your regular website maintenance. Over time, you’ll catch issues early, stay ahead of algorithm changes, and keep your content in line with what your audience (and Google) actually wants.

If you’ve got any questions or tips from your own audits, feel free to share—always happy to swap notes.

AAre you tired of constantly trying to remember company names and hunting down their career pages just to apply for jobs?

Save your time and energy—we’ve compiled direct links to the career pages of 60 top tech companies so you can apply right away. Whether you’re a fresher or an experienced professional, this list will make your job search faster and smoother.

 Bookmark this page and share it with your network to help others too!
Drop a comment if you want to add more companies to the list.

Direct Career Page Links (Click to Apply):

IT & Consulting Giants

1. Capgemini
2. Infosys
3. Wipro
4. Cognizant
5. LTI (L&T Infotech)
6. TCS
7. DXC Technology
8. HCL Technologies

Product & Innovation Companies

1. HashedIn
2. Hexaware
3. Revature
4. IBM
5. Nagarro
6. Virtusa
7. Zoho

Global Tech Enterprises

1. CGI
2. Finastra
3. FIS
4. Fiserv
5. IQVIA
6. Jio
7. MAQ Software
8. Optum

Digital & Experience Firms

1. Publicis Sapient
2. GeekyAnts
3. Accolite

Telecom, Gaming & Entertainment

1. Airtel
2. EA (Electronic Arts)
3. Gartner
4. HARMAN

AI & Industrial Tech

1. Yellow.ai
2. Siemens
3. Samsung
4. VMware

Cloud, SaaS & E-commerce

1. Adobe
2. Amazon
3. Cadence Design Systems
4. CleverTap
5. Cisco
6. FamPay
7. Flipkart

Data, Finance & Security

1. Google
2. HackerEarth
3. Morgan Stanley
4. EY (Ernst & Young)
5. MyGate
6. McAfee
7. Oracle
8. Microsoft

Fintech & Emerging Tech

1. Media.net
2. Twilio
3. Yash Technologies
4. ControlF5
5. GraffersID

 Pro Tip: Set job alerts on these portals so you never miss an opportunity.

 Spread the word:
Know someone who’s job hunting? Share this blog and help them out. Comment below if you want to suggest more companies to be added to this list!

Crawlability & Indexability

AAchieving strong visibility in search engines starts with a technically sound, content-rich, and user-friendly website. In this comprehensive guide, we walk you through a detailed SEO audit framework that covers everything from crawlability and site structure to content optimization, mobile readiness, and international SEO. Whether you’re uncovering hidden issues in your robots.txt file or fine-tuning your hreflang implementation, this roadmap highlights the most critical technical and on-page SEO elements that can make or break your organic performance.

Robots.txt

• Format errors in robots.txt
• Invalid structured data items
• Issues with blocked internal resources in robots.txt
• Issues with blocked external resources in robots.txt
• Robots.txt not found
• Pages blocked by X-Robots-Tag: noindex HTTP header
• Pages were blocked from crawling

URL Structure

• Malformed links
• Underscores in the URL
• Too many parameters in URLs
• URL is too long
• User-friendly first, then search engine-friendly
• Concise
• Punctuated correctly
• Consistent
• Avoid repeating keywords

Links

• Broken internal links
• Pages with only one incoming internal link source
• Pages that need more than 3 clicks to be reached

Internal Linking

• Identify Orphan Pages
• Fix Redirected / Broken Links
• Relevance
• Anchor Text
• Remove Internal Links to Unimportant Pages
• Internal Link Position

Redirects

• Pages returning 4XX status code
• Pages returning 5XX status code
• WWW domain configured incorrectly
• Redirect chains and loops
• Pages with a meta refresh redirect tag
• Broken canonical link
• Multiple canonical URLs
• Pages with temporary redirects
• Internal links with nofollow attributes
• Too many on-page links
• Broken external links
• External links with nofollow attributes
• URLs with a permanent redirect

Sitemap

• Format errors in sitemap.xml
• Wrong pages found in sitemap.xml
• Sitemap.xml files are too large
• Sitemap.xml not found
• Sitemap.xml not indicated in robots.txt
• Orphaned pages in sitemap
• Orphaned pages from Google Analytics

On-Page SEO

Page Title Optimization

• Compelling and engaging
• Short, sweet, and descriptive
• Unique
• Not too long
• Optimized for your primary keyword
• Add your primary keyword towards the front

Content

• Missing or empty title tags
• Issues with duplicate title tags
• Duplicate H1 and title tags
• Title tag is too long
• Title tag is too short
• Write As You Talk
• Target Your Audience Pain Point
• Analyze the Heading
• Use Sub Headings and Bullet Points
• Use Table of Content
• Avoid Plagiarism
• Write for Content Salesy
• Avoid Keyword Stuffing
• Add Relevant CTA
• Keep the Vocabulary Simple
• Remove Duplicate Content

Heading Optimization

H1 Heading

• Missing H1 heading
• Duplicate H1 and title tags
• You only have one H1 tag
• Your heading describes what your page is about
• They aren’t too long
• They aren’t too short either
• They grab the user’s attention
• Try to include the primary keyword you want to target

H2-H6 Heading

• Are meaningful
• Include long-tail keywords
• Answer subtopics required to answer the main search query
• Accurately summarizes your content
• Are optimized with your primary keyword
• Are engaging
• Aren’t too long

Meta Description

• Duplicate meta descriptions
• Missing meta descriptions

Image

• Broken internal images
• Broken external images
• Images missing alt attribute
• Resources formatted as page link
• Descriptive
• Not too long
• Optimized for your keywords

Technical SEO

Page Speed

• Large HTML size
• Slow page load speed
• Uncompressed pages
• Issues with uncompressed JavaScript and CSS files
• Pages have a JavaScript and CSS total size that is too large
• Pages use too many JavaScript and CSS files
• Issues with unminified JavaScript and CSS files
• Issues with uncached JavaScript and CSS files
• Issues with broken external JavaScript and CSS files

Core Web Vitals

• Pages that take more than 1 second to become interactive

Old Technology

• Frames used
• Doctype not declared
• Incompatible plugin content

Mobile

• Missing viewport tag
• Missing the viewport width value
• AMP pages with HTML issues
• AMP pages with style and layout issues
• AMP pages with templating issues
• AMP pages have no canonical tag
• Issues with broken internal JavaScript and CSS files

HTTP Implementation

• Mixed content
• Non-secure pages
• No redirects or canonicals to HTTPS URLs from HTTP version
• SSL certificate registered to an incorrect domain name
• Old security protocol version
• Expiring or expired SSL certificate
• Subdomains don’t support secure encryption algorithms
• HTTPS pages lead to HTTP page
• Homepage doesn’t use HTTPS encryption
• HTTP URLs in sitemap.xml for HTTPS site
• Subdomains don’t support SNI
• Subdomains don’t support HSTS

International SEO

• Hreflang implementation issue
• Hreflang conflicts within page source code
• Incorrect hreflang links
• Pages with no hreflang and lang attributes
• Pages without character encoding declared
• Hreflang language mismatch issues

A successful SEO strategy starts with a solid foundation. By regularly auditing key areas like crawlability, content, page speed, and mobile performance, you’ll stay ahead of issues that could hurt your rankings. Use this roadmap as your guide, fix what matters most, and keep your site search-engine friendly and user-focused.

Causes, Consequences, and How to Fix It

HHere is a general overview of keyword cannibalization — from its definition, causes, and negative impact on SEO to how to identify and effectively fix it.

1. What is Keyword Cannibalization?
2. Why Keyword Cannibalization Hurts Your SEO
3. What Causes Keyword Cannibalization?
4. How to Identify Keyword Cannibalization
5. How to Fix Keyword Cannibalization
6. Final Thoughts

What is Keyword Cannibalization?

Keyword Cannibalization occurs when multiple pages on the same website rank for the same target keyword on Google. This confuses Google about which page to prioritize, leading to internal competition instead of keyword synergy.

Example of Keyword Cannibalization

Imagine you run a website about smartwatches and you publish the following articles:

• Article 1: “Apple Watch Series 9 Review”
• Article 2: “Should You Buy the Apple Watch Series 9?”
• Article 3: “What’s New in the Apple Watch Series 9?”

If all three articles are optimized for the same keyword “Apple Watch Series 9”, Google may struggle to decide which one deserves the top spot — resulting in lower rankings for all of them.

Why Keyword Cannibalization Hurts Your SEO

 1. It Dilutes Your Rankings When several of your pages compete for the same keyword, Google doesn’t know which one to rank higher — reducing the potential performance of all pages involved.

 2. It Splits Backlink Authority Instead of consolidating backlinks to one authoritative page, the links are spread across multiple pages, weakening your SEO power.

 3. It Confuses Users Users might see multiple similar pages from your site on search results and struggle to decide which one to click, lowering your CTR (click-through rate) and conversions.

 4. It Can Trigger Duplicate Content Penalties Google may treat similar pages as duplicate content, potentially triggering penalties under Google’s Panda algorithm and harming your site’s reputation.

What Causes Keyword Cannibalization?

1. Creating Too Many Articles on the Same Topic Publishing several posts that target the same keyword without clear distinction or structure is a common mistake among beginner SEO practitioners.

2. Lack of a Clear Keyword Strategy Without proper keyword research and content planning, it’s easy to accidentally create overlapping content.

3. Poor Website Structure When your website lacks content hierarchy (like pillar vs. supporting pages), Google can’t determine which page to rank for a keyword.

How to Identify Keyword Cannibalization

Method 1: Use Google Search Console Go to Google Search Console > Performance Check if a single keyword is associated with multiple URLs on your site.

Method 2: Use SEO Tools (Ahrefs, SEMrush, etc.) Analyze your keyword rankings in tools like Ahrefs or SEMrush. If multiple URLs rank for the same keyword, that’s a red flag.

Method 3: Use Google Search Operators Use this search query format: site:yourwebsite.com “your target keyword”

Example: To check if you have cannibalization for the keyword “running shoes” on your site: site:sportshub.com “running shoes”

If you see several different pages from your site appearing for the same keyword, you might have a cannibalization issue.

How to Fix Keyword Cannibalization

1. Merge Similar Content (Content Consolidation)

If you have multiple articles covering similar content, combine them into a single comprehensive post.

Before merging:

• Article A: “How to Choose the Best Running Shoes”
• Article B: “Top Running Shoes You Should Buy in 2024”

After merging:

• New article: “How to Choose the Best Running Shoes + 10 Expert Picks for 2024”

This removes keyword overlap and builds stronger topical authority.

2. Optimize Internal Linking

Use internal links strategically to direct authority toward your main target page.

Example:
If you have multiple product reviews for the iPhone 15, link them all to your main “Ultimate iPhone 15 Review” article. This helps guide both users and search engines.

3. Re-optimize Content for Different Keyword Intents

If you don’t want to merge content, ensure each page targets different keywords or user intents.

Example:

• Article A: “iPhone 15 Camera Review: What’s New?”
• Article B: “iPhone 15 vs iPhone 14: Is It Worth Upgrading?”

Though both cover the iPhone 15, they serve different search intents, so Google is less likely to view them as duplicates.

Final Thoughts

Keyword cannibalization hurts your SEO by making pages compete for the same keyword. To fix it, audit your content, merge similar pages, optimize internal links, and target different keyword intents. Regular checks with tools like Google Search Console or Ahrefs can help you spot issues early. Clean, focused content boosts rankings – so stay organized and strategic.