You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.

Navah Hopkins, the Microsoft Advertising Liaison, announced this both on LinkedIn and X. Navah wrote, "Exciting update for ecommerce Microsoft Advertising customers: you can now update your Merchant Center store name and/or domain right from Merchant Center!"

• Store name change requires editorial review before it goes live. Ads continue running with the current approved name while under review.
• Store domain / URL change requires domain ownership verification before it goes live. Ads continue serving on the old domain until the new one is verified. Product URLs must match the new domain after approval.
• Store names or domains can be reused if the store name passes editorial checks and the domain is verified and owned by the merchant.

Here is a screenshot of the interface:

Forum discussion at LinkedIn and X.

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.

This was spotted by Sachin Patel who posted this example on X:

Microsoft responded to these invisible ad labels before when we previously coverered almost invisibile ad labels and the incredibly hard to see ad labels.

I guess Microsoft continues these tests.

Forum discussion at X.

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.

Khushal Bherwani spotted a couple in the wild and honestly, it seems like a bug. He posted this screenshot on X - but why would Amazon be labeled as Asian owned?

Of course, it doesn't always show - so maybe it is a bug?

There is without test window for same result pic.twitter.com/XRRzrBjkQ9

'" Khushal Bherwani (@b4k_khushal) February 25, 2026

Forum discussion at X.

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.

Navah Hopkins wrote on LinkedIn, "Microsoft Advertising self-serve Negative keyword lists are now live!"

She explained how it works:

Negative keyword lists can have up to 5000 negative keywords. Negative keyword lists can be applied at the campaign or account level. You will need to add the negatives to existing lists or create new lists.

Here is a screenshot of the feature within the Microsoft Advertising platform:

"Negative match types will behave the same for PMax as they do for traditional Search campaigns," Navah added.

Here is a help document with more details.

Forum discussion at LinkedIn.

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.

This test was spotted by Sachin Patel who posted the following screenshot on X:

This is in comparison to what I see:

I am not sure which one I prefer, but it makes sense for Microsoft to test these variations.

Forum discussion at X.