Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.

Google wrote, "Starting February 9, 2026, we'll add a new control called Allow additional triggers for vignette ads in your Auto ads settings. This control will manage both the new and existing ways that vignettes are triggered. These changes are designed to unlock incremental revenue by identifying additional high-value impression opportunities."

Here are the new triggers:

• Reaches the end of a page's main article element and either they start scrolling back up, or 5 seconds elapse on mobile or 10 seconds on desktop.
• Is inactive for at least 30 seconds followed by user interaction (the timer starts after the last user interaction'"for example, a scroll or click).
• Navigates backward using their browser's back button on supported browsers (currently Chrome, Edge, and Opera).

The existing triggers are:

• Unhides a tab/window (for example, when they revisit a tab/window after going to another tab/window, revisit a tab/window after unlocking the device screen, or maximize a window after minimizing it)
• Clicks the browser's navigation bar (desktop only)
• Opens a page within the same site in a new browser tab and then switches to that tab.

Google also posted these things to know:

• 1-month review period: While the new setting will appear in your account as turned on (checked) starting February 9, 2026, it will not affect your site's actual ad delivery for one month. During this period, your existing vignette behavior will remain unchanged.
• Automatic activation: You have the option to opt out, but if you take no action during the review period, the new triggers will automatically activate on March 9, 2026.
• Guardrails: We will continue to respect your existing frequency cap settings (e.g., minimum time between vignette ads showing up) to ensure a balanced user experience.
• Opting out: You can opt out at any time. However, note that disabling this control will also turn off the existing triggers.

For more details, see this help document.

Forum discussion at X.

Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics and data.

What are these metrics and data points?

• Browser breakdown: You can use this breakdown to understand the browser from which your ads were viewed. It categorizes browsers such as Google Chrome, Safari, Firefox, and "Other" browsers.
• Hosting App breakdown: Use this breakdown to understand the origins of your page traffic. Whether from a webview or a Non-webview source.
• Operating system breakdown: Use this breakdown to understand the operating system from which ads were viewed. It categorizes operating systems such as Android, Windows, iOS, Linux/Unix, MacOS, and "Other".

These breakdown reports are only available for reports starting on or after December 3, 2025.

This was spotted by Bruno Ramos Lara who shared some screenshots in Spanish of these reports on X - I can't replicate them, so here are his screenshots:

Do you see these?

Forum discussion at X.

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.

There are complaints on WebmasterWorld, Reddit, Google AdSense Forums, the comments on this site and on X.

In short, many are reporting earnings drops of 50 to 70% in eCPM or RPM (Page revenue per thousand impressions). This is just in the past day or so and it is scaring these publishers.

Maybe this is a reporting bug? Confirmed, Google confirmed it was a bug and resolved it January 15th at around 5pm ET.

Here are some of those comments:

Is there something wrong with Google Adsense? Since yesterday we get 1/3 of the income. Multiple websites in our account are having the same issue. All high traffic. Most of it US.

Yes. Today in Europe my RPM is 1/10

Page-RPM compared to Monday (two days ago): .de: -64% .com: -82% .fr: -63% .it: -76% .es: -90%

Never seen figures like this before.

Seems liike some internal problem with adsense (serving system?). I dont think it is counting problem because ads vanished too. Mine rpm halfed form very bad yesterday's rpm, so I think it started yesterday.

The eCPM dropped by more than 50% today.

Same here. This is honestly unbelievable. We've lost around 70% of our eCPM in the last three months with the same traffic and the same banner placements. Nothing has changed on our side, yet revenue has collapsed - with no explanation at all.

-40% in rpm from yesterday and today seems to be getting worse. Same traffic, same quality of traffic..

Same around 80% percent lost

Yeah, logged in this morning and was a big drop from yesterday, like 35-40%

Drop in revenue fell today another 60%.

I use to earn $500 a day now I earn $35 if I am lucky via adsense. The server cost is most of that.

RPM has halved as well. Crazy strategy.

And there is 0 ads in AI overviews.

I suppose it is RIP for old websites that had millions of visitors Google.

Here too. 350% drop in AdSense revenue since July 2025.

@rustybrick Hi Barry '" multiple Google AdSense publishers are reporting sudden eCPM drops of 50'"70% despite stable traffic and ad placements. There's an active discussion here:https://t.co/oA7CM4Bcfw pic.twitter.com/q2AE7mn9a0

'" Mustafa Ozcan (@mst4fa) January 14, 2026

Things are not looking good - hopefully this is just a reporting bug?

Forum discussion at WebmasterWorld, Reddit, and Google AdSense Forums.

Update: Some are suggesting the confirmed Google Ad Manager issues are related, but I am not sure. Google posted:

Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2026, 2:00'¯PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior.

Google Ad Manager is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

Update 2: Google has confirmed the issue:

The team is investigating this issue. Please see the status dashboard for updates: https://t.co/CYoRyKZnDG

'" AdsLiaison (@adsliaison) January 15, 2026

Google posted another update that says:

Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2025, 10:00'¯PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access AdSense and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior.

Google Ad Manager and Adsense for Content (AFC) is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

Update: At 4:57pm ET on January 15th, Google said the issue was resolved:

Google posted that the AdSense issue is now resolved - story updated at https://t.co/DTgJr1jadI pic.twitter.com/ou6mJEElOI

'" Barry Schwartz (@rustybrick) January 15, 2026