The way you organise product categories helps guide users towards a seamless shopping experience. Using separate filters, or indexable facets, within each category is crucial for any large eCommerce store.

As SEOs, we need to recognise that not all categories need to be created the same. Each category may benefit from a unique set of filters tailored to how users search for products within that category.

For example, users searching for electronics may prioritise technical specifications, while those exploring clothing may focus on size, colour, or style preferences.

Recognising and adapting to this search behaviour is essential to optimising the user experience within each category.

Creating Category-Specific Filters

We can set up our categories according to your customers by thoroughly analysing user behaviour. When doing this, identify common search queries, frequently searched attributes, and the order of information users prioritise.

For example, a category for home appliances may be set up to filter by colour and size, but your research will likely reveal that it may benefit from filters like brand, energy efficiency, and capacity.

SEO Considerations for Indexable Facets

Our indexable facets contribute to the overall SEO performance of our websites, but having too many can cause duplication and cannibalisation issues.

The best way to decide which ones we should index or not is often based on data, but I also created this handy workflow to help guide you in the right direction.