Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights. Plus, yesterday, Google announced deep search, predictions, live earnings, and more.

Here is a video of this in action:

Earnings season just got a major upgrade. We've launched a brand new earnings experience in the new Google Finance! Get live audio, instant transcripts and AI insights right when they matter. pic.twitter.com/gl8ic2mrAM

'" Rose Yao (@dozenrose) October 31, 2025

To access these features in Google Finance:

Browse the 'Upcoming earnings' calendar or choose a ticker from your watchlist and select the Earnings tab.

• Tune into a live audio stream when the call happens and get an instant transcript (also available after the call)
• Check out AI-powered insights under 'At a glance' - they'll update before, during and after the call based on news reports, market data and analyst reactions.
• See the latest quarterly metrics all in one place, with a comparison to past performance and EPS/revenue expectations.

These features are available in English in the US and you can opt into more experimental AI features in Google Labs.

And yesterday, Google added these new features:

Deep Search can help with your most complex questions:

• Advanced Gemini models will issue up to hundreds of simultaneous searches and reason across disparate pieces of information, to produce a fully cited, comprehensive response.
• Rolling out over the coming weeks in the new Google Finance, with higher limits for Google AI Pro and AI Ultra subscribers. Get early access by opting into the Google Finance experiment in Labs.

Prediction markets data from Kalshi and Polymarket:

• Users can ask questions about future market events'"like "what will GDP growth be for 2025?"'"directly from the search box to see current probabilities in the market and how they've changed over time.
• Rolling out over the coming weeks, starting with Labs users.

New live earnings experience lets you track corporate earnings calls, explore the latest financials and get AI insights.

• Users can tune into a live audio stream with an instant transcript during the call. Below the stream, new AI-powered "At a glance" insights update to give a snapshot of key information across market data, news reports, and analyst reactions.
• Launched last week. Accessible via the 'Upcoming earnings' calendar or by selecting a ticker from a watchlist and tapping the new Earnings tab.

Launching in India: Our first international expansion beyond the U.S. includes language support for both English and Hindi.

• Starting to roll out this week. Note: The latest capabilities (Deep Search, prediction markets, and earnings) are rolling out first in the U.S. We aim to bring them to more users over time.

Deep Search in Google Finance can help with your most complex questions. Just ask whatever's on your mind & select the new Deep Search option. Our advanced Gemini models will scour the web and financial datasets to produce a fully-cited, comprehensive response (while you get a'... pic.twitter.com/2qVgwsDQY8

'" Rose Yao (@dozenrose) November 6, 2025

Finally, we're bringing the new Google Finance to India, our first expansion beyond the U.S. This'll include support for both English & Hindi, helping even more people access AI-powered financial insights. Starting to roll out today.

'" Rose Yao (@dozenrose) November 6, 2025

Also, ICYMI last week, we just launched a new experience for corporate earnings that keeps you informed with live audio, instant transcripts, AI-powered insights and detailed financial metrics. https://t.co/8G3oplrwCq

'" Rose Yao (@dozenrose) November 6, 2025

To try out the new Google Finance in the U.S. or India, head to google.com/finance/beta on mobile or desktop and make sure you're signed into your Google account.

Forum discussion at X.

As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to Google Discover. Here are some of the more recent tests I found via Damien (andell) and Gagan Ghotra over the last few weeks.

Google Discover updated titles and images:

ð Another Google Discover update with titles in images, but also image format with rounded images that don't fill the entire screen.

Poke @gaganghotra_ @rustybrick https://t.co/tFkpAlGdHV pic.twitter.com/j4MA99epWI

'" Damien (andell) (@AndellDam) October 29, 2025

Google Discover cards with Twitter Post (X):

ðNew on Google Discover cards with Twitter Post (X)

You can see a multi-image carousel that you can swipe from left to right or tap the arrows to view all 3 images pic.twitter.com/FXADLZBWit

'" Damien (andell) (@AndellDam) November 5, 2025

YouTube Channel Posts In Discover feed:

ð YouTube channel posts now showing up in Google Discover - can't say if it's a test or a rollout cuz I have confirmed with Discover users from multiple countries & a lot of them are seeing these in their feeds starting yesterday.

These show up with the title "Post from channel'... https://t.co/IvPW0eoW1j pic.twitter.com/nsbkhCnZ8a

'" Gagan Ghotra (@gaganghotra_) October 21, 2025

Google Discover with Larger Publisher Icons:

Google Discover is testing larger publisher icons.

Comparing the favicons reveals several interesting points.

Google keeps both in its memory.

The first:

- Very lightweight, small PNG (originally 57x57 pixels, resized).

- Google serves the site's Apple Touch icon.
- Source:'... pic.twitter.com/6BZwqzO7Y1

'" Damien (andell) (@AndellDam) November 3, 2025

Google Discover Profile links on and off:

The profile link on Google Discover is back online.

It's working again as of today; you can click on the website name and access the publisher's Google profile link. https://t.co/cLS44JhP6r pic.twitter.com/OpnRrAWNls

'" Damien (andell) (@AndellDam) October 29, 2025

Disclaimer Changes:

A little info about Google Discover that went unnoticed.

But Google removed the disclaimer message stating that the AI ''summary was generated by AI.

This reminds me of what @brodieseo saw on the Google SERPs.

You can see the flag: "disable AI summary disclaimer" = 1
And they'... pic.twitter.com/YF4XE3mWo1

'" Damien (andell) (@AndellDam) October 27, 2025

Explore Related & Explore Places:

In Google Discover, we saw "Explore Places," a Discover feed within a Discover feed.

Here are the "Explore Related" items in YouTube videos on the Discover feed.

When you click on a YouTube video card, you see the video, but below it, there's an "Explore Related" block that'... https://t.co/GExffBtr23 pic.twitter.com/Pu3m8Qh7Lm

'" Damien (andell) (@AndellDam) October 26, 2025

YouTube videos auto playing in Discover:

ð Google Discover now testing auto playing YouTube video as user scroll past ð' pic.twitter.com/7gDRTYDQWC

'" Gagan Ghotra (@gaganghotra_) November 5, 2025

AI Overviews in Discover:

The tweet below showed that Google had implemented AI Overview on Google Discover on desktop.

I noticed that Google has changed how these AI Overviews are displayed on Discover on desktop.

You now have to click on the sources to see the details of the articles cited as sources.'... https://t.co/KMs32Nq3Em pic.twitter.com/RiIxAHKC6n

— Damien (andell) (@AndellDam) November 7, 2025

With that comes bugs:

ð"¨Google Discover bug !

When you click on the source details of an AI Overview in Discover, if you then manipulate this new window, close it, and reopen it, the Discover feed of source details is broken. pic.twitter.com/p9UixApaV8

'" Damien (andell) (@AndellDam) November 3, 2025

Forum discussion at posts above...

Google's John Mueller announced Google is "simplify the search results page" by removing "some features that aren't being used very often and aren't adding significant value to users." This means more structured data types will be removed, but for some reason, Google did not specify exactly which ones are going away.

Google did tell me features including 'Today's Doodle' box, nutrition facts, nearby offers and events, local bikeshare station status, and the TV season selector in Google Search are going away. I am surprised by the Doodles box and nutrition facts going away - also those nearby offers and events.

Plus Google said they will deprecate the practice problems structured data. Google also clarified that Dataset structured data is only used by Dataset Search, and not Google Search. Google also removed the deprecation banner from Book actions documentation, as there's still a feature using the markup in Google Search. That explains my question from September.

What is going away:

• Practice problem structured data types
• Dataset structured data types
• Today's Doodle box
• Nutrition facts
• Nearby offers and events
• Local bikeshare station status
• TV season selector
• and more small, organizational elements of the page that were rarely used and in many instances didn't have official names

Also, it seems Vehicles for Sales is being deprecated as part of this.

Google confirmed with me that this is definitely not an end to all structured data/rich results. I mean, we just lost several structured data types in June, with Search Console deprecating them in September but what more are we going to lose support for from this list.

So that is what is changing - what do you think?

Forum discussion at X.

Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a darker color.

This was spotted by Khushal Bherwani who posted some screenshots on X - here is one of those screenshots:

This is how it compares to the normal background color:

The test kind of makes it look like your monitor colors are broken...

Here are more screenshots:

ð Google testing background color in whole serp. pic.twitter.com/751kvREDAH

'" Khushal Bherwani (@b4k_khushal) November 4, 2025

Jamie Press also shared some images of this in action:

Footer also:

for me footer is of this color
when I am using VPN to access UK results
but from AU IP its showing the same white one no background color pic.twitter.com/XcarOEniMG

— Gagan Ghotra (@gaganghotra_) November 6, 2025

Forum discussion at X.

Google is testing replacing the definitions box in the search results with AI Overviews. I am personally able to replicate this but this was posted in Reddit a couple of months ago - I didn't think it was new, but yea, this is been an ongoing test for some time.

Here is a side-by-side of a definition in Google Search powered by AI Overviews versus its normal system:

Here it is on desktop as an AI Overview:

Here it is on desktop as it normally is:

I spotted this on Tech Issues Today via @glenngabe.

I am pretty confident someone sent this to me earlier, I just can't find my coverage.

Forum discussion at Reddit.

Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.

The updated data shows that there is a decline with and without AI Overviews on the page, and year-over-year date shows a 65% CTR decline in organic search when AI Overviews are on the page and you're not cited, a 78% CTR decline in paid search when AI Overviews are on the page. When AI Overviews are on the page and you are cited in the AI Overview, there is a 49% CTR decline in organic search and a 54% decline in paid search. Now the banger, when there are no AI Overviews on the page, there is still a decline in CTR; 46% drop for organic search and 20% for paid search.

Here is the updated charge, broken down by month - you can see the decline month-over-month over the past several months:

There are tons of caveats based on the type of search, etc. - so check out the Seer Interactive report in detail. But these trends are not looking good. One note, the num 100 parameter change may have some influence on this data.

Forum discussion at X.

Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, "You're giving feedback on a new version of Al Mode. Which response do you prefer?"

In the test, Google shows two different AI Mode responses, side-by-side, and asks the searcher to specify which response is preferred.

This was spotted by Len on X who shared this screenshot:

Google is moving fast with changes to AI Mode, so this is not a surprise. But this is the first time I've seen Google test AI Mode responses in the wild. At least, side-by-side, like this...

Forum discussion at X.

Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments. This comes a few months after Google added restaurant reservations in AI Mode and now we have three more options.

To be clear, this is an opt in feature, so you need to opt in to this Search Lab.

Robby Stein wrote on X, "New agentic capabilities are launching in AI Mode: you can now get help booking event tickets or beauty & wellness appointments. This is available to all users opted into Labs in the U.S., with higher limits for Google AI Pro & Ultra subscribers."

Glenn Gabe played with it and shared screenshots on X - Glenn also wrote, "I asked AI Mode to help with finding concert tickets in NYC. It took about 8-10 minutes to research and then provided the concerts with pricing and links to buy those tickets across platforms like Ticketmaster and StubHub."

New in Labs: You can now use AI Mode in Search to secure event tickets and book beauty or wellness appointments. This is available for everyone in Labs the U.S., with higher limits for Google AI Pro & Ultra subscribers. Search can now take action for you, looking across local'...

— Rose Yao (@dozenrose) November 5, 2025

Forum discussion at X.

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing it go on and on forever.

Gagan wrote on X, seems like Google Discover now testing infinite feed - keep scrolling and there is no end of feed - it just keeps on loading more content."

He then shared a video that goes on for over two minutes of him scrolling and scrolling through the Google Discover feed.

Here is that video:

ð seems like Google Discover now testing infinite feed - keep scrolling and there is no end of feed - it just keeps on loading more content ð' pic.twitter.com/crm5cp4HoU

'" Gagan Ghotra (@gaganghotra_) October 25, 2025

I am not a Google Discover user, but this does worry me.

Forum discussion at X.

Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those AI-generated pages.

Grokipedia officially launched on October 27, 2025 and is labeled version 0.1 with 885,279 at the time I wrote this article. Wikipedia, which is the human powered online encyclopedia has over 7 million pages in comparison. But trust me, Grokipedia will grow fast, super fast, since AI is generating the content.

And Google and Bing are eating those Grokipedia pages up. In a week, both Google and Bing have indexed hundreds, if not thousands of those pages.

Google has over 400 pages so far:

Bing has over 400 pages indexed as well, as far as I can tell. Bing no longer shows the number of pages indexed in this case. But I clicked through until I couldn't paginate anymore.

Martin Jeffrey posted about this on LinkedIn and wrote, "Grokipedia just launched with 900,000 AI-generated pages, and they're already showing up in Google. Google has been absolutely hammering sites for "scaled content abuse" this year. Sites with way less AI content have gotten manual actions and completely tanked."

Glenn Gabe posted early on with this news:

This will be interesting to follow over time. Just launched, only 26 urls indexed, no favicon in the SERPs yet, no search visibility yet, and a handful of links. Google even thinks you meant 'wikipedia' when searching for Grokipedia. For now... :) ð'ð"ð" pic.twitter.com/1IqjdxH95B

'" Glenn Gabe (@glenngabe) October 28, 2025

1 week later, ~478 results. Probably linked from social media and news sources https://t.co/VsdHCh3TxI pic.twitter.com/zVBilRhvuI

'" Pedro Dias (@pedrodias) November 3, 2025

Yep, this is something to watch for sure...

Forum discussion at LinkedIn and X.

The number of pages indexed tripled as of this morning (for Google). Still low overall but increasing. And Bing is now at 52K, up from 33K yesterday. pic.twitter.com/K27EkIlPln

— Glenn Gabe (@glenngabe) November 5, 2025

Reddit announced earnings late last week and it boggles me how people love this stock. I am not a financial expert of analysis but Reddit has been saying for some time that 50% of its traffic comes from Google Search. Reddit also said on this Q3 earnings call that its search traffic is flat and that AI is not a traffic driver, at least not yet.

I mean, the CNBC report was super positive, it wrote, "Reddit's sales jumped 68% year-over-year in the third quarter, while net income was $163 million, which was $133 million more than the $30 million it logged the previous year during the same period." The stock was up a lot since then.

But again, there are a lot of concerning things about Reddit and its dependency on external traffic sources. In particular, Google Search. Yes, Google has a deal with Reddit, but that deal can go away and it is unclear how long the deal with last.

Steven Huffman confirmed in the earnings call that approximately 50% of its traffic is direct and the other 50% comes from Google. We saw where Google sent Wikipedia tons of its traffic, then before that we had Yahoo Answers, before that, someone else. I mean, these are trends that change over time.

He also said that, "External search was basically flat. Of course, that can ebb and flow." Meaning, Google Search is not sending Reddit more traffic than it was previously? I mean, the growth there has stalled?

So maybe AI is driving more traffic? Nope. Steven Huffman said, "Second question on traffic from chatbots. They're not a traffic driver today."

You can read all of this in the earnings call transcript.

I know Reddit is doing what it can to hold on to the traffic it is given from Google and that is smart. Again, it just worries me how depedent Reddit is on Google. And if your site is this dependent on Google, you should look to diversify, like you all have noticed over the years.

Here are some threads on this:

pic.twitter.com/dxmISJFSD5

'" Barry Schwartz (@rustybrick) October 31, 2025

Although Reddit's CEO said "External search was basically flat" https://t.co/I6twLUjk9L pic.twitter.com/oEsMU7r5mw

'" Barry Schwartz (@rustybrick) October 31, 2025

Forum discussion at X.

We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say "Hey Google" to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying "Hey Google, let's chat."

Google wrote, "Today, we're starting the early access rollout of the Gemini for Home voice assistant in the U.S. We plan to expand to more countries in 2026."

Google posted a large Q&A on this release with more details.

Gemini for Home voice assistant will work on all speakers and displays Google has made since 2016.

This includes:

• Google Nest Hub (2nd gen)
• Google Nest Hub Max
• Google Nest Hub (1st gen)
• Google Home Max
• Google Nest Mini (2nd gen)
• Google Home Mini (1st gen)
• Google Nest Audio
• Google Home
• Google Nest Wifi point

Gemini Live will be available with a Google Home Premium subscription in both the Standard and Advanced plans on:

• Google Nest Hub (2nd gen)
• Google Nest Audio
• Google Nest Mini (2nd gen)
• Google Nest Hub Max

Google posted 100 examples of how to talk to Gemini on your home device.

Gemini for Home voice assistant is only available in the US with support in English.

To sign up for the early access program:

• Open the Google Home app (version 4.1+)
• Click on Settings (In the new 3-tab design it is at the top right, tap your Profile picture or Initial, in the older design click on the Settings tab)
• Then click on Early Access

You'll get notified in the app when features become available for your home.

Here is that screen:

Forum discussion at X.

We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated. Now, Google was caught not showing the AI-label on these AI-generated descriptions in the search results.

Google's Rajan Patel confirmed on X that the AI-generated snippets are indeed an experiment and may never end up launching. But he also said, the missing label is a bug and will be resolved.

Brodie Clark spotted this and wrote on X, "Google is now testing AI-generated page snippets that are unmarked." "But this is the first time we've seen Google develop summaries in this way for a page without clearly labelling it to users with an AI-related icon," he added.

I was able to replicate this, here is a screenshot:

"Learn JavaScript by building projects, reading documentations, and practicing. Resources like O'Reilly books, Packt, and JavaScript.info are recommended," was AI-generated.

How do I know? The mobile version labels it but not the desktop version. Here is the mobile version:

Google's Rajan Patel confirmed on X that the AI-generated snippets are indeed an experiment and may never end up launching. But he also said, the missing label is a bug and will be resolved.

Rajan wrote:

It's both an experiment we haven't launched yet (and not sure we'll launch it) and a bug we'll fix to make it look more like what you see on mobile.

Forum discussion at X.

Update: A week later, Google rolled out a fix:

Update: this has now been updated with the AI summary label in search results after previously showing without it.

This was confirmed to be a bug by @rajanpatel at the time of the original test and has now been fixed. cc @rustybrick https://t.co/zY8ve35YPw pic.twitter.com/uPnlLk4CI7

— SERP Alert '¡ï' (@SERPalerts) October 29, 2025

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.

Nick Fox from Google wrote on X, "Just shipped some improvements to AI Mode for fantasy football season, including an integration with FantasyPros."

"If you're trying to figure out who to start/sit, AI Mode can bring in real-time updates and stats to help you out. Hopefully this advice for my team ages well," he added.

He then linked to [should I start darius slayton, mark andrews, juwan johnson, david njoku or jerome ford in my flex spot for my 2 qb ppr league?] query on AI Mode.

OpenAI wrote, "We're updating the model for signed-out users to GPT-5 Instant, giving more people access to higher-quality responses by default."

So those are two smaller updates for AI Search across Google and OpenAI.

Forum discussion at X.

Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI Mode button in a history enclosure under the call, directions, buttons.

It honestly almost looks like a bug but here is a screenshot of this from Brad Brewer, he shared this with me on X:

When you click on it, "It is currently switching between a deep link to AI Mode which triggers a history prompt, or the following where an AI Overview is expanded," Brad explained.

Again, this feels like some weird bug to me but who knows.

Then there is also this from Higman - which makes me think the one above is similar and a bug?

Or this one? Lol barf! pic.twitter.com/O4BT4B5KX1

'" Anthony Higman (@AnthonyHigman) October 16, 2025

Forum discussion at X.

Google may be testing displaying different-sized cards for recipe results in the Google Search results. The cards show large and small graphics that make the results look misaligned.

I am guessing it is a bug, because I cannot replicate it for all my recipe searches. I spotted this via Inspired Taste on X and I cannot replicate it for any other recipe search outside of [gravy recipes].

Here is my screenshot:

Here is another:

Has anyone else seen the oddly sized recipe cards on Google after you click the "show more" button on desktop browsers? This has to be a bug. The sizes are all over the place. It happens on all queries but only on desktop devices. cc @rustybrick pic.twitter.com/sximw8MFHs

'" Inspired Taste (@inspiredtaste) October 16, 2025

Here is another example:

Yes! Have it since few days... pic.twitter.com/lioVHYYz3E

— Camille Plessis (@Camille1981) October 22, 2025

I am guessing this is a bug? Again, all the other examples I tried show the images to be all the same size.

Forum discussion at X.

Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.

This was first spotted by Brodie Clark on SERP Alerts and posted on X and I was able to replicate this in one of my browsers.

Here is what it looks like:

Here is a static image:

As Brodie said, "Google is now showing a 'what to know' section attached to free listing results within AI Mode. This feature is quite similar to the AI-generated product summaries from September, with the primary difference being the placement and the new heading." Yes, it does.

Forum discussion at X.

Google is testing the ability to highlight portions of the response, to do a follow-up question on what you highlighted. It is similar to past tests on the AI Overview, but this is within AI Mode.

This was spotted by Sachin Patel who shared a video of it in action and this screenshot. I cannot replicate, but here are those image assets:

I think this can work, if searchers can understand when and why to do this. So I guess that this won't end up working in the long run...

Here are more:

Here is how it will work pic.twitter.com/SkOaPuNCw6

— Sachin Patel (@SachuPatel53124) October 17, 2025

Forum discussion at X.

Google is testing the paperclip style icon in the search results, by the search result snippets and description. Clicking anywhere on the paperclip or the snippet will take you to the webpage.

Google does use paperclip icons, on and off, for its AI Overviews and AI Mode links. So now Google is testing them in the main search results.

This was spotted by Sachin Patel who posted a couple screenshots on X - here is one of those screenshots:

I am not sure what this adds...

Here are more:

Now showing up for me too! pic.twitter.com/9tREGFNYqk

'" Gagan Ghotra (@gaganghotra_) October 16, 2025

This seems similar to the see more and other links we reported about earlier.

Forum discussion at X.

Google has added price tracking data charts for each retailer within Google Search. On the right side, after you click on a product, Google may show a price chart with pricing over time. Google may also let you click on the available merchants and retailers to see how the price has changed for that specific merchant over time.

This was spotted by SERP Alerts on X and I am able to replicate this in some browsers, not all.

Here is a GIF of it in action:

Here is a screenshot:

Here is another example:

Can see this competitor price history drop-down within free listings being especially useful to customers.

You're able to select specific retailers to see how their pricing is trending for at least a couple of months.

In this example, you would likely hold off on purchasing'... pic.twitter.com/zSpCCr6XGA

— SERP Alert '¡ï' (@SERPalerts) October 15, 2025

Forum discussion at X.